March 31, 2020

What is Gratitude Marketing?

I have decided to renew my writing of this blog, and I should redefine what exactly Gratitude Marketing means as well as how each of us can apply it to their life.

If we search for the word “gratitude” in a thesaurus, it results in the word “appreciation”. Do dictionaries use one to define the other? Appreciation Marketing is when we show appreciation for everyone, whether they are our current clients, prospects, or other relationships.

Gratitude Marketing is when we show our gratitude to everyone for what they do for us, for others, and for what they are in life. This may include clients, prospects, family, friends, casual acquaintances, and total strangers. Is there a difference in showing appreciation as such as opposed to showing gratitude?

For our clients, we should express gratitude for their business, for their continued business, and for their referrals. They put money in our pockets, and the least that we can do is thank them. We must do this without asking them to buy anything else, or trying to sell them an upgrade or the newer, more improved model of whatever we have. That type of message must always be separate from the ones expressing our gratitude.

In addition, we should recognize their life events. This includes their birthdays, weddings, graduations, anniversaries, and other accomplishments. This means that we recognize these accomplishments as noteworthy in the life of someone with whom we have a relationship that is significant to us.

We should build relationships with others, relationships that begin with their becoming a client, but one which has extended past the client status. These relationships must be based on our gratitude for what, and who, they are and for what they do for us, and for others.

Marketing is everything that we do every day, from the first words that we utter in the morning until we close our eyes at night. It is every sound we make, every smile or frown, and every nod. It is our gestures, actions, everything that we do. It is every printed, or verbal, word that comes from us, and every reaction to anything that we experience in life. We are our own marketing.

Why not make our marketing based on gratitude for others and what they do? Stop being sales people and be marketing consultants. Be givers to others, givers of gratitude. Discover what others need, and help them get what they need, or help them find the person, or persons, who can help them get what they need. If we practice karma and put gratitude forth, we will receive gratitude in return.

As we go about the next day, next week, and next month, I challenge us all to see how many others to whom we can show gratitude for what they do for everyone, not just for us. What happens when we start with one person per day, and we discover just how many others to whom we can show gratitude? We can start a revolution for marketing.

Please comment here, or email me at, or call me at 360-314-8691, and let me hear from you. I dare you to accept my challenge.