You may be looking for a new career which means you are
marketing the product that you should know the best. Or else, you may be trying
to market a fantastic product or service that you developed. Again, you should
know your product or service better than anyone else. There is also the
possibility that you are representing a company as their marketing
representative, with no personal part in the development of the product or
service in question.
Previously, we have covered various ways for you to show
your gratitude for your customers, prospects, even casual acquaintances. How do
you market your product or service and yourself to those people? People do
business with companies because of the people with which they do business. I
believe that people base their buying decision 80% on the basis of the person
with whom they are dealing rather than the company itself.
People may do business with a person in spite of the company
that they represent if the representative is considered to be professional,
passionate, and personable. You must present yourself in that manner
in order for people to see you that way. You must make anyone with whom you
meet, communicate, or otherwise interrelate know that you are professional,
passionate, and personable. If you do, relationships will come into
your business and personal lives, and referrals and business will flow to you.
You must represent yourself as honest, valid, ethical,
trustworthy, and caring about others. Be a giver to others, and put the
interests of others before your own. Make sure that you listen to others and
discover their needs before you try to solve them. Make your personal and
business lives reflections of each other. You friends should want to be your
customers; your customers and friends should become your honest, enthusiastic
marketing representatives. Make karma your watchword.
Of course, you should spell check, grammar check, and proofread
every word, sentence, paragraph that you produce, whether it is email, letter,
essay, text, publication, or other communication. If you heard your voice mail
announcement for the first time, would you leave a message or want to do
business with you? If you met yourself in the grocery store, would you refer
business to you? If you appear to be professional, passionate, and personal, you
will be considered to have those traits. If people perceive you to be all those
things, they will do business with you, and they will refer business to you.
How do you feel about your
marketing efforts? Do you show “gratitude” for your clients, prospects, or anyone
else that you contact? How does your “marketing” look, read, or sound? Are you
professional, passionate, and personable? You can leave me your comments, email
me at Jim@SOC4Now.com, or call me at 360-314-8691.
You are the most important part of
your communication efforts; how you perform those efforts is what impacts those
that see, hear, read, or even feel what you put forth. Make it good karma, and
the results will please everyone. That’s Gratitude Marketing.
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