June 10, 2018

It’s Marketing After All

Sometimes when we discuss Gratitude Marketing, we leave out the “marketing” part. After discussing all the ways to show our gratitude for others, what we are also doing is marketing ourselves and what we have for others, whether it is our product, our services, or our ideas. We still have to get others to hear us, understand us, and see the value in what we say. The “gratitude” part is just the overall manner in which our message gets out to others.

You may be looking for a new career which means you are marketing the product that you should know the best. Or else, you may be trying to market a fantastic product or service that you developed. Again, you should know your product or service better than anyone else. There is also the possibility that you are representing a company as their marketing representative, with no personal part in the development of the product or service in question.

Previously, we have covered various ways for you to show your gratitude for your customers, prospects, even casual acquaintances. How do you market your product or service and yourself to those people? People do business with companies because of the people with which they do business. I believe that people base their buying decision 80% on the basis of the person with whom they are dealing rather than the company itself.

People may do business with a person in spite of the company that they represent if the representative is considered to be professional, passionate, and personable. You must present yourself in that manner in order for people to see you that way. You must make anyone with whom you meet, communicate, or otherwise interrelate know that you are professional, passionate, and personable. If you do, relationships will come into your business and personal lives, and referrals and business will flow to you.

You must represent yourself as honest, valid, ethical, trustworthy, and caring about others. Be a giver to others, and put the interests of others before your own. Make sure that you listen to others and discover their needs before you try to solve them. Make your personal and business lives reflections of each other. You friends should want to be your customers; your customers and friends should become your honest, enthusiastic marketing representatives. Make karma your watchword.

Of course, you should spell check, grammar check, and proofread every word, sentence, paragraph that you produce, whether it is email, letter, essay, text, publication, or other communication. If you heard your voice mail announcement for the first time, would you leave a message or want to do business with you? If you met yourself in the grocery store, would you refer business to you? If you appear to be professional, passionate, and personal, you will be considered to have those traits. If people perceive you to be all those things, they will do business with you, and they will refer business to you.

How do you feel about your marketing efforts? Do you show “gratitude” for your clients, prospects, or anyone else that you contact? How does your “marketing” look, read, or sound? Are you professional, passionate, and personable? You can leave me your comments, email me at Jim@SOC4Now.com, or call me at 360-314-8691.

You are the most important part of your communication efforts; how you perform those efforts is what impacts those that see, hear, read, or even feel what you put forth. Make it good karma, and the results will please everyone. That’s Gratitude Marketing.

June 3, 2018

Mistakes, and Recovering from Them

Mistakes; we believe that can’t make mistakes. Mistakes will cost us money; mistakes will cost us customers. We must never do anything that can go wrong. If it is risky, whatever it is, we can’t try it because we might make a mistake. How does Gratitude Marketing fit with mistakes?

Does that sound like the way that we run our businesses? Is that our philosophy of business? Never try anything risky; we might make a mistake. We might fail. After all, failures are just big mistakes, aren’t they? Mistakes make us look weak; mistakes make us look like we don’t know what we are doing.

Mistakes must be learning experiences. Business people who do not make mistakes don’t learn. They don’t evolve, and their business does not evolve. Their business does not grow; their business does not prosper. They will remain in the same state in which they have existed until they expire from the weight of their lack of imagination.

Let’s say that we do venture out of our comfort zone and try something new and unique. We try something different and “radical” as opposed to our status quo. We attempt something that we have not tried previously, and we make a mistake. Shock and horror; what do we do? We must learn from our mistake and try something else.

We must adapt whatever we did wrong, and change what we are doing in order to correct whatever we did wrong. We must learn that whatever we did does not work correctly and that we should do something else. How do we pick up the pieces and put everything “right” again? How do we recover?

We stop; we take a deep breath and we study whatever went wrong and fix it. We “take ownership” of the mistake, acknowledging that we made a mistake and start fixing the mistake. If the mistake involves customers, we acknowledge our mistake to them, and we begin to fix the customer situation, attempting to put everything “right”.

We do not blame anyone else, either inside or outside our organization. We “own” the situation and make the customer “whole”. If we cannot make the customer “whole”, we do everything that we can to overcome the situation. Our customer must come first, and we must do everything that we can to regain and solidify their trust in our business. We have an opportunity to make our relationship stronger and better if we react correctly.

People who do not make mistakes do nothing, and their business does not grow. The only certainty in business is that change will be necessary; the only constant is that change does happen. We must embrace change, take advantage of what change gives us, and make our success from change. When we make mistakes in dealing with change, we must learn from those mistakes, and move forward.

Our best leaning experience may be our latest mistake. Our customers actually want us to take new and different actions that may result in mistakes, but they also want to see how we handle those mistakes. If we “own” our mistakes and recover in the right way our customer relations will be better and stronger.

Judge businesses on not if they make mistakes, but how they recover from them. Recovering from mistakes is a major part of Gratitude Marketing. Please leave your comments here, or email me at Jim@JimTeasley.com, or call, or text, me at 360-314-8691.