Consider two parts of the body, the eyes and the ears. The eyes
see whatever is within our vision range, and the ears hear whatever is within
our realm of hearing. They are input devices, like a computer keyboard or a
mouse. They absorb what they see or hear and input the information to our
brains so that those brains can make decisions with that data. We input
information so that our processors can churn through the data and give us the
benefit of that processing.
We also have a mouth, that wonderful body part that provides our
voice to the world. This is an output device, much like a computer monitor or
printer. With the mouth, our brain can communicate our thoughts to others,
providing input to their ears and even allowing their eyes to see our feelings
though smiles, grimaces, and sneers. Did you ever hear the expression “an angry
mouth”?
We have all heard the advice that we have been given two eyes and
two ears, but only one mouth. That means that we should intake twice as much
information through our eyes and ears as opposed to the information that we put
forth through our mouths. In other words, look and listen twice as much as you
speak. Unfortunately, we cannot resist the urge to speak, speak, and speak some
more. We babble and pollute the ears, and eyes, of whomever we have targeted
with our words.
Our brains are marvelous devices that work wonders with our
bodies, multitasking all the time, even when we are asleep. However, our brains
cannot, on their own, stop us from vomiting words all over the people with whom
we meet and speak. We must make a conscious decision to stop all the talk and
speak only when we think seriously about what we are saying. Then, and only
then, can we build relationships with others.
Gratitude
Marketing implies that we should listen to the needs of
others, attempt to solve those needs for others, and provide information to
others that will help them in their quest for improvement and success. We
cannot know what someone needs unless we listen to them, observe them as they
are speaking with us, and attempt to solve their needs. We cannot solve their
needs if we do not listen and hear their cries for help.
Have you ever listened to yourself speak? Perhaps the next time
you meet with someone, ask if you can record the conversation. Then play it
back and count the number of times you speak to them before you listen, the
number of times you cut their words off, answering their questions before they
finish them, or the number of times you try to fix something about them before
you hear what it is that is broken.
We all have two eyes and two ears to receive input from others. We
only have one mouth to provide output to others. Don’t be the person who vomits
words all over someone, before you know what it is that they need to hear from
you. Don’t be the person who others say: “He never listens before he tries to
sell”. Practice some Gratitude Marketing. Please leave me your
comments, or email me at Jim@JimTeasley.com, or call, or text, me at 360-314-8691.
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