In his book, How To Master The Art Of Selling, Tom Hopkins discusses the importance of sending “thank you cards”. When he started as a real estate professional, Tom sent thank you cards to everyone he met. He carried cards with him and would write out a card thanking them for the conversation after each meeting, mailing the cards at the first opportunity. This is a great example of Gratitude Marketing.
This principle should apply to each of us in our everyday lives. No matter what our business is, what our level of involvement is, if we are in a career transition, or who we may know, we should learn the art of thanking others for what they do, for us and for others. Everyone, without exception, needs to acknowledge the actions of others, whether these actions are directed towards us or towards other people.
Showing our gratitude towards others for what they do is so much more effective than proclaiming how great we are. Everyone likes to be noticed and appreciated for what they do. No matter who we are, we all appreciate being thanked and being noticed for our actions. There is no greater message than showing gratitude to others without trying to tie in a promotion for ourselves or our businesses.
People do business with, and refer business to, people that they know, like, and trust. Anyone who provides us information has given us a gift. They deserve to be thanked, and we should personally show our appreciation for their gift of knowledge. We all would want to be thanked for being responsive and providing support. Our networking partnerships themselves may be the greatest gift of all that we receive.
When someone sends us an email asking for information, we should reply as soon as possible to the best of our ability. How do we feel when we never receive an email in reply thanking us for the information? Did the requester receive our reply, was the information what they needed, did the information help in the desired result, and did the requester discover new information that might aid both of us in the future? A simple thank you would be sufficient, but more details might be more appropriate.
Instead of emailing our thank you, how about sending a greeting card, expressing our appreciation and gratitude to the partner who helped us? If the information actually put money into our bank account, the price of a greeting card would seem to be a small price to pay for that assistance. Plus, the opening of a greeting card, mailed in a real envelope, brings many more warm feelings to the recipient than opening an email.
Which means more to us, getting a bland birthday wish on Facebook, or opening a birthday card that someone sent to us with their personal message inside? Personally, the greeting card means so much more to me, and I will keep it where I can see it longer. I also will remember the sender more fondly and will be more prone to refer business or show my appreciation to them. I guess that I am human that way.