March 4, 2018

Never Cold Call Again

If you do not like cold calling, you might try this philosophy, and Gratitude Marketing.

Understand that people do business with others that they know, like, and trust. They also refer business to others that they know, like, and trust. Therefore you should build relationships with others, business and personal.

It takes 10 times as much money, time, and effort to get a new client as compared to keeping a current one. Therefore, you should not waste what you spent getting a client; keep them. Instead of cold calling, get referrals instead.

Every relationship should result in a client, or a referral, or both. Therefore, don’t rely on new people for business; reply on people who refer business to you. Thank people for their referrals; they may have just put money into your pocket.

Why do people stop doing business with you or referring business to you? They forget about you, because they feel taken for granted. If you are out of sight, you are out of mind; if they cannot remember your name, they will not refer anyone to you. Remember that your current clients should be happy clients, and happy clients should refer new business to you.

To be successful, you must be memorable to those who you serve in life. You should have clients that you appreciate rather than customers. You should put relationships first; be a giver, and approach everyone with an attitude of service. Quit thinking about money and focus on service to others; the money will follow. Make others feel important; remember the principles of karma. Apply your core principles on a daily basis, and always live up to commitments and fix problems the right way. Remain personal.

Study mentors and learn and apply their strategies. Work smarter, not harder, using technology to further yourself. Make your life a daily goal to achieve your long term goals. Drive to succeed; prospect your way to never prospect. Spend time each and every day in self-improvement through books, tapes, videos, CD’s, seminars, blogs, webinars, and go networking.

Send sincere, personalized notes to everyone that touches your life. Think outside the box, and be creative. Remember that everyone likes to be noticed. Never mix a birthday or thank you message with a sales pitch.

Sounds like a lot to do, but if you make your habits good ones, you can improve your bottom line and your life. Gratitude Marketing can make you a better person and a more successful business person. You will also be happier and more content when you stop cold calling. Please leave me your comments here, or email me at, or call, or text, me at 360-314-8691.

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