With thanks to Bob Burg and John David Mann, from their great book, The Go Giver.
1. The Law of Value
a. Your true worth is determined by how much more you give than you take in payment.
b. All things being equal, people do business with, and refer business to, those people whom they know, like, and trust.
c. Exceed people’s expectations, and they’ll pay you even more.
d. All the great fortunes in the world have been created by men and women who have a greater passion for what they were giving – their product, service, or idea – than for what they were getting.
e. Many of the great fortunes have been squandered by those who had a greater passion for what they were getting than what they were giving.
2. The Law of Compensation
a. Your income is determined by how many people you serve and how well you serve them; it is directly proportional to how many lives you touch and how you touch them.
b. If you want more success, find a way to serve more people.
c. There are no limitations on what you can earn, because you can always find more people to serve.
d. Everyone can be great because anybody can serve (Martin Luther King), and everybody can give.
e. Being broke and being rich are both decisions; everything else is just how it plays out.
f. You can’t always get what you want; you get what you expect.
g. What you focus on is what you get.
h. Look for the best in people, and you’ll be amazed at how much you’ll find.
i. Sometimes you may feel foolish, even look foolish, but do whatever you do for others anyway.
3. The Law of Influence
a. Your networking partners are people who are personally invested in seeing you succeed and are your army of personal walking ambassadors.
b. Networking partnerships happen when you stop keeping score.
c. If you place the other person’s interests first, your interests will always be taken care of; this is enlightened self-interest.
d. Your influence is determined by how abundantly you place other people’s interests first.
e. Find out what other people need, and you will get what you need.
f. Givers are magnetized and therefore attract success.
4. The Law of Authenticity
a. A genuinely sound business principle applies anywhere in life; it does not just improve your financial balance sheet, but improves your life’s balance sheet.
b. Whatever it is that you have to offer, you can excel by adding value.
c. The most valuable gift you have to offer is yourself.
d. No matter what you think you’re selling, what you’re really offering is you.
e. If you want to develop people skills, be a person, an authentic person.
f. People will do business with companies they don’t like, if they like the person with whom they are doing business.
5. The Law of Receptivity
a. The key to effective giving is to stay open to receiving.
b. When someone gives you a gift, who gives you the right to refuse it, to deny them the right to give?
c. Every giving can happen only because it is also a receiving.
d. Having dreams and believing in those dreams is the same as being receptive; being open to receive completes the act of giving.
e. Give, receive, repeat.As always, I welcome your comments and questions. If you would like to meet and chat about any concept of Gratitude Marketing, please call, or text, me at 360-314-8691, or send me an email at Jim@SOC4Now.com with your thoughts. I always appreciate your support and interest.