With thanks to Bob Burg and John David Mann, from their
great book, The Go Giver.
1. The Law of Value
a.
Your true worth is
determined by how much more you give than you take in payment.
b.
All things being
equal, people do business with, and refer business to, those people whom they
know, like, and trust.
c.
Exceed people’s
expectations, and they’ll pay you even more.
d.
All the great fortunes
in the world have been created by men and women who have a greater passion for
what they were giving – their product, service, or idea – than for what they were
getting.
e.
Many of the great
fortunes have been squandered by those who had a greater passion for what they
were getting than what they were giving.
2. The Law of
Compensation
a.
Your income is
determined by how many people you serve and how well you serve them; it is
directly proportional to how many lives you touch and how you touch them.
b.
If you want more
success, find a way to serve more people.
c.
There are no
limitations on what you can earn, because you can always find more people to
serve.
d.
Everyone can be great
because anybody can serve (Martin Luther King), and everybody can give.
e.
Being broke and being
rich are both decisions; everything else is just how it plays out.
f.
You can’t always get
what you want; you get what you expect.
g.
What you focus on is
what you get.
h.
Look for the best in
people, and you’ll be amazed at how much you’ll find.
i.
Sometimes you may feel
foolish, even look foolish, but do whatever you do for others anyway.
3. The Law of
Influence
a.
Your networking
partners are people who are personally invested in seeing you succeed and are
your army of personal walking ambassadors.
b.
Networking
partnerships happen when you stop keeping score.
c.
If you place the other
person’s interests first, your interests will always be taken care of; this is
enlightened self-interest.
d.
Your influence is
determined by how abundantly you place other people’s interests first.
e.
Find out what other
people need, and you will get what you need.
f.
Givers are magnetized
and therefore attract success.
4. The Law of
Authenticity
a.
A genuinely sound
business principle applies anywhere in life; it does not just improve your
financial balance sheet, but improves your life’s balance sheet.
b.
Whatever it is that
you have to offer, you can excel by adding value.
c.
The most valuable gift
you have to offer is yourself.
d.
No matter what you
think you’re selling, what you’re really offering is you.
e.
If you want to develop
people skills, be a person, an authentic person.
f.
People will do
business with companies they don’t like, if they like the person with whom they
are doing business.
5. The Law of
Receptivity
a.
The key to effective
giving is to stay open to receiving.
b.
When someone gives you
a gift, who gives you the right to refuse it, to deny them the right to give?
c.
Every giving can
happen only because it is also a receiving.
d.
Having dreams and
believing in those dreams is the same as being receptive; being open to receive
completes the act of giving.
e.
Give, receive, repeat.
As
always, I welcome your comments and questions. If you would like to meet and
chat about any concept of Gratitude Marketing, please call, or text, me
at 360-314-8691, or send me an email
at Jim@SOC4Now.com with your thoughts. I always appreciate
your support and interest.
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