Why do you attend a networking event? Do you go to make a
business connection, do you expect to sign a new customer, do you hope to find
a connection to someone else, are you looking for employment, or are you
looking for new employees. Do you go for the social possibilities, or are you
in a serious business mode when you attend? Are you practicing Gratitude
Marketing while in attendance?
First, it depends on the type of event. There are social
networking events, and there are business networking events. There are also
some that might be considered both. The type of event should determine the main
reason why you are there; don’t attend an event that is solely for business
when you are looking for a new social partner. Don’t attend a social event when
you are looking to expand your business. You will probably be disappointed.
Wherever you may find yourself, don’t prejudge anyone. If
your first impression of someone is that they are not the type of person for
whom you might be looking, so what? Do you tell yourself not to waste your time
on them and move on to someone who seems more “your cup of tea”? Do you try to
connect with them and see where the conversation might go? You might be very
surprised by the person themselves. You also could be very surprised by who the
person in question might know that you need to know.
Recently I met someone at a business networking meeting, and,
of course, I tried to set a one-on-one meeting with them afterwards. I was
totally rebuffed in my phone call. I was told in no uncertain terms that the
person did not want to meet with anyone for any purpose. I attempted to ask for
a reason why the person attended the meeting and was told that the conversation
was over, and they then hung up the phone. However, I did not delete them from
my contact file, just in case we meet again.
Let’s say that this person calls me in the future asking for
help. I will attempt to meet with them and attempt to discover why they reacted
so negatively originally. If there is a reasonable explanation, then we may
proceed to a possible networking relationship, but I will be wary. My
suggestion to this person is not to prejudge others that want to investigate a
possible relationship after meeting at a networking event. That is the reason
for the event.
Gratitude Marketing works to make successes of
us all. However, you must open the door to networking relationships to allow Gratitude
Marketing to have an opportunity to be applied and to work. If you
prejudge anyone, you may be missing out on the relationship which will allow
you to follow through and help someone else, or to be helped by someone else. Just
the act of not prejudging someone and of allowing relationships to develop is Gratitude
Marketing in action.
The next time that you meet anyone who doesn’t seem to be
your ideal possibility for a networking relationship, stop and think how you
may appear to them. You might not seem to be their ideal possibility either. Never,
ever, prejudge anyone. The person that you disallow from your network might
just fit someone else’s target market successfully.
Want to share your successes and failures? Add your
comments, email me, or text me, your stories at Jim@SOC4Now.com, or call me at 360-314-8691. I would love to meet and chat about your experiences. Sharing
often helps us more than we would expect.
H Jim - You have come thousands of miles from where you were when we met all those years ago. I am glad to see you are where you are today. Rock on...
ReplyDeleteThanks so much. Please call me so we can catch.
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