For regular readers, thanks for tolerating the absence for
the last few weeks. Our move to Sacramento is complete and we now need to dig
our way out of the mountain of boxes and other stuff that is not put away as of
yet.
That said; let’s move forward with applying Gratitude
Marketing to our business and personal lives, reaping the benefits
of the great karma that results from making customers, clients, prospects,
friends, and family understand that we actually care about them and treating
them well.
Exactly what is Gratitude Marketing? It is marketing our
businesses in a way that makes our customers know without a doubt that we
believe in customer service, performing in an ethical, honest manner, and “doing
the right thing” whenever we interface with anyone. Does this mean that we “give
away the store” when the customer complains? We should evaluate any communication
from a customer in a fair manner, standing behind any promises or guarantees
made, but making decisions based on common sense and the relationship between the
customer and our business.
Obviously any business can stand behind their fine print
without any deviation, but that may not be the best adherence to Gratitude
Marketing. The first rule for any business is to stay in business.
Selling products or services at a loss cannot be made up in volume. A fair
profit is necessary for any business to succeed and stay in business. Any
customer or client that wants to continue to have a relationship with any
business should understand and agree with this philosophy. However, common
sense also means that a rule may be adjusted for the right situation.
Can a business continue to succeed without a relationship
based on Gratitude
Marketing? If a business wants to be constantly searching for the
next new customer, ignoring the current ones that it has, it may be possible to
maintain a business operation. However, the stress of that constant search,
always replacing customers with new ones, is stressful and not a stable basis
for any business. Why not treat your customers in such a manner that they
become your unpaid marketing advocates, telling everyone that you are the
business with which they should explore a relationship.
Notice the use of the term “relationship”. We all establish
relationships with others, either in business or our personal lives. What is
the basis for those relationships and what is the result of maintaining them?
Is there mutual benefit from the relationship, and can we say that the
relationship is one of which we are proud? We can if the relationship is based
on Gratitude
Marketing.
So let’s restart our journey together, exploring this
philosophy of Gratitude
Marketing. Let’s learn how to base our lives on treating everyone as
we would want to be treated. Let’s turn prospects into customers, customers
into clients, and family, friends, and business relationships into networking
partners who practice karma, benefiting everyone. Let me have your comments, or
call me at 360-314-8691,
or email me at Jim@SOC4Now.com. Maybe we have some of the same
ideas, but maybe we have new ideas that can help each other. Let us practice Gratitude Marketing.
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