Random Acts

Imagine that we are walking through the grocery aisle and someone asks us where something is located. Do we wonder why we were singled out, or if we look like an employee who works there, or why this always happens to us? Do we even look like someone who really cares?

Understand that this is a golden opportunity to practice some Gratitude Marketing. Why not help the person find what they are searching for (assuming that we actually know), or let them know, in a polite manner, that we cannot help them, but perhaps we can give them the general location.

What have we just accomplished? We have provided a random act of kindness, something that maybe the other person will pass on to others. What if this person happens to see us again in a business environment? Would they remember us for our kindness or would they remember us as the jerk who ignored their need for assistance?

Which one of the above will the person refer when someone may need what we have to market? Which one of the above will they introduce with glowing comments to someone else at a networking meeting? We must see the possibilities here.

It is not that we should all prowl the aisles of stores looking for opportunities to assist the lost and confused. We should treat our fellow humans as humans, the way that we all would like to be treated. It just makes good sense, even if it doesn’t repay us immediately with increased business.

The best customer service and etiquette consultant, Jodi Blackwood, says that we never know who someone that we meet may know. That is so true, and we never know who they may refer to us, if they believe that we are professional, passionate, and yet personable in our business dealings.

So the next time that we can perform a random act of kindness, take the opportunity and try to do something nice for someone who we may never see again, or someone who may become our biggest fan. Practice some Gratitude Marketing.

As always, if you have questions or comments, please email me at Jim@SOC4Now.com, or call me at 360-314-8691, so we can discuss them. I will continue to honor your information as I honor all my networking partners’ comments and questions. Thank you for your interest and input into Gratitude Marketing.