During a conversation with another business owner, we discussed
marketing and the fact that we are marketing from the time that we wake up
until we go to sleep. We are marketing to everyone that we meet or to others with
whom we never even have a conversation.
If we do not market our business and what we provide for
customers, no one will know that we exist, nor will we ever gain their
business. We must stand up and tell the world that we are here, what we offer,
and how we treat our customers. We must engage with those people whose lives we
want to impact in some way.
Most of the people with whom we come in contact each and
every day are those whose lives we want to influence in some manner. From our
spouse, to vendors, clients, prospects, family, friends, even total strangers,
we want to engage in a pleasant, mutually rewarding process with everyone. Even
our pets, neighbors, or drivers on the road, everyone is someone with whom we
want a comfortable, rewarding relationship, if only for a moment or for a
lifetime.
Our behavior towards these relationships is just marketing,
making other people approve of us or what we say or what we do. Is there
anything wrong with trying to influence others in a positive manner? Sure, we
want others whom we meet to behave in a manner that is positive to us, but how
about do so in a manner that results in mutually positive results? It is
basically marketing, but it also is Gratitude Marketing.
The entire time that we are conscious we are marketing,
influencing others to listen to what we have to offer and hopefully believe
that they need what we are offering. Marketing is every word out of our mouths,
every action that we take, and every movement that others see, hear, or feel. We
are influencing everyone with everything that we say, all that we do, or
whatever feelings or emotions we convey to others. These influences may be
positive or negative.
If we drive down the street with our business name all over our
car and engage in road rage, that is negative marketing. If we hold a door for
someone to pass through, that is positive marketing. If we thank someone for
what they do for us or someone else, we are practicing Gratitude Marketing, positive
marketing at its best. If we never thank our clients for doing business with us,
we are practicing selfish marketing, negative marketing at its worse. Which will
gain us the approval, and cooperation, of those with whom we come into contact?
We must practice Gratitude Marketing, letting everyone know how
much we appreciate whatever they do, either for us or for others. We should not
plod through life, taking advantage of everyone, looking only for what we can
gain by using those whom we meet or with whom we do business, running over
everyone. Whatever our former manner of living, and doing business, why not try
Gratitude
Marketing? See how it can impact everything that we do during the
day. Everything that we do is marketing; we might as well make it positive.
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