During a conversation with another business owner, we discussed marketing and the fact that we are marketing from the time that we wake up until we go to sleep. We are marketing to everyone that we meet or to others with whom we never even have a conversation.
If we do not market our business and what we provide for customers, no one will know that we exist, nor will we ever gain their business. We must stand up and tell the world that we are here, what we offer, and how we treat our customers. We must engage with those people whose lives we want to impact in some way.
Most of the people with whom we come in contact each and every day are those whose lives we want to influence in some manner. From our spouse, to vendors, clients, prospects, family, friends, even total strangers, we want to engage in a pleasant, mutually rewarding process with everyone. Even our pets, neighbors, or drivers on the road, everyone is someone with whom we want a comfortable, rewarding relationship, if only for a moment or for a lifetime.
Our behavior towards these relationships is just marketing, making other people approve of us or what we say or what we do. Is there anything wrong with trying to influence others in a positive manner? Sure, we want others whom we meet to behave in a manner that is positive to us, but how about do so in a manner that results in mutually positive results? It is basically marketing, but it also is Gratitude Marketing.
The entire time that we are conscious we are marketing, influencing others to listen to what we have to offer and hopefully believe that they need what we are offering. Marketing is every word out of our mouths, every action that we take, and every movement that others see, hear, or feel. We are influencing everyone with everything that we say, all that we do, or whatever feelings or emotions we convey to others. These influences may be positive or negative.
If we drive down the street with our business name all over our car and engage in road rage, that is negative marketing. If we hold a door for someone to pass through, that is positive marketing. If we thank someone for what they do for us or someone else, we are practicing Gratitude Marketing, positive marketing at its best. If we never thank our clients for doing business with us, we are practicing selfish marketing, negative marketing at its worse. Which will gain us the approval, and cooperation, of those with whom we come into contact?
We must practice Gratitude Marketing, letting everyone know how much we appreciate whatever they do, either for us or for others. We should not plod through life, taking advantage of everyone, looking only for what we can gain by using those whom we meet or with whom we do business, running over everyone. Whatever our former manner of living, and doing business, why not try Gratitude Marketing? See how it can impact everything that we do during the day. Everything that we do is marketing; we might as well make it positive.