We often meet others with lots of excuses. They have more excuses than they have clients, or even prospects. They say that their business is slow or even non-existent, but they are too busy to meet with us when we try to become better acquainted. They may even believe that they are too small to meet and network.
Maybe they are busy with family, or maybe they have to clean off their desk. Perhaps they need to go out of town, or they need to wash their car. We have heard all these excuses. Some excuses are somewhat valid, but many are not. They are excuses for excuses’ sake. Who are these people kidding? They don’t take their business seriously, much less their marketing. They have more excuses than they have clients, or even prospects.
Often these people do not understand that they need to market their business to everyone, not just the people that are ready to buy from them. How anyone might buy from them and not know what they are marketing is beyond common sense. They believe that business will “fall into their laps”. Maybe they were told by someone who brought them into their business that they didn’t need to market their business, and they cannot understand that this “non-marketing” will not work.
It does not matter who we are, what our business is, or what our product or service is, we will need to market to others, either to individuals or to businesses. We cannot continue to exist, grow, and succeed without marketing. We must get over whatever we were told, believe, or fear and market ourselves and our business. Everyone has been at that first step of marketing at some point in their lives. Successful businesses have moved forward while the unsuccessful ones are still trying to step out into the world of marketing.
Maybe we can find someone in our networking that will help us stop making excuses and get on with our business marketing life. Maybe we will see how easy it is by watching others, and learn that it can be fun. It can be easily learned from someone who is willing to “teach” us or “lead” us into this world of being able to reach out to others that we don’t know. Yes, this world can be scary to a novice, but our networking partners can help. Just don’t make excuses when they try to help us.
Ask others how they market their businesses, or ask them what they tried that did not work. Others will help us and teach us from their experiences. If they aren’t willing to share their knowledge, they may not be the partners with whom we need to network. Giving to others is just another version of Gratitude Marketing. “Giving to give, not to get” is a guiding light of successful businesses.
We must stop making excuses and get on with the marketing of our businesses. Reach out to assist others in the building of their businesses. Karma means that whatever we do for others will return to us and our lives. Leave me your thoughts and comments, or email me at Jim@SOC4Now.com, or call me at 360-314-8691. Excuses are like anchors, holding us back from the success that we, and our businesses, can achieve. Let’s speak together soon so we can get on with our successful business lives.
Thank you for the privilege of your time.