We often meet others with lots of excuses. They have more
excuses than they have clients, or even prospects. They say that their business
is slow or even non-existent, but they are too busy to meet with us when we try
to become better acquainted. They may even believe that they are too small to
meet and network.
Maybe they are busy with family, or maybe they have to clean
off their desk. Perhaps they need to go out of town, or they need to wash their
car. We have heard all these excuses. Some excuses are somewhat valid, but many
are not. They are excuses for excuses’ sake. Who are these people kidding? They
don’t take their business seriously, much less their marketing. They have more
excuses than they have clients, or even prospects.
Often these people do not understand that they need to
market their business to everyone, not just the people that are ready to buy
from them. How anyone might buy from them and not know what they are marketing
is beyond common sense. They believe that business will “fall into their laps”.
Maybe they were told by someone who brought them into their business that they
didn’t need to market their business, and they cannot understand that this “non-marketing”
will not work.
It does not matter who we are, what our business is, or what
our product or service is, we will need to market to others, either to individuals
or to businesses. We cannot continue to exist, grow, and succeed without
marketing. We must get over whatever we were told, believe, or fear and market ourselves
and our business. Everyone has been at that first step of marketing at some
point in their lives. Successful businesses have moved forward while the
unsuccessful ones are still trying to step out into the world of marketing.
Maybe we can find someone in our networking that will help us
stop making excuses and get on with our business marketing life. Maybe we will
see how easy it is by watching others, and learn that it can be fun. It can be
easily learned from someone who is willing to “teach” us or “lead” us into this
world of being able to reach out to others that we don’t know. Yes, this world
can be scary to a novice, but our networking partners can help. Just don’t make
excuses when they try to help us.
Ask others how they market their businesses, or ask them
what they tried that did not work. Others will help us and teach us from their
experiences. If they aren’t willing to share their knowledge, they may not be
the partners with whom we need to network. Giving to others is just another
version of Gratitude
Marketing. “Giving to give, not to get” is a guiding light
of successful businesses.
We must stop making excuses and get on with the marketing of
our businesses. Reach out to assist others in the building of their businesses.
Karma means that whatever we do for others will return to us and our lives. Leave
me your thoughts and comments, or email me at Jim@SOC4Now.com, or call me at 360-314-8691. Excuses are like anchors, holding us back from the
success that we, and our businesses, can achieve. Let’s speak together soon so
we can get on with our successful business lives.
Thank you for the privilege of
your time.
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