February 12, 2017


Karma means that for every event that occurs, there will follow another event whose existence was influenced by the first. Furthermore, the second event will reflect the traits of the first, being pleasant or unpleasant depending on those aspects of the first. In other words, if the first event is positive, so will the second one be. If the first one is not positive, so will the second one be.

Put in common business talk, this means that if we do something nice for someone, someone will do something nice for us. The return act may not be directly an act of the person we helped, but it may be an act of someone totally disconnected from either us or the person that we helped.

In other words, if we do something nice for someone else, we will receive something good in return. On the flip side, if we fail to act in a positive manner, we will not receive a positive return act. Our negative acts will result in negative acts received by us.

From “out of the blue” something happens to us that is very pleasant, making us feel so good, validating our actions toward others. Maybe someone invites us to a new networking group, maybe someone refers new business to us, maybe we get an invitation to lunch; it can be anything.

Perhaps these things that come to us, good or bad, are the result of our marketing towards others; perhaps these things that come to us are the result of singular, spontaneous acts that we perform towards others. It does not matter if these actions by us are part of our grand plan or just our normal way of operation; they all result in return acts towards us.

Do these resulting actions come from the people that we directly impact? Not necessarily so; they can come in round-about trails of varying lengths. We may or may not receive these actions from the people that we directly impacted. The resulting actions may come from those that we “touch” directly or may come “out of the blue” from someone not even close to involvement in our daily lives.

In practicing Gratitude Marketing, and as we move through our business lives, look for opportunities to engage in better behavior towards others, not because it may result in something good for us in return, but because it is the right thing to do. In addition, it will make us feel better, in our mind and in our heart. Let this behavior be our standard mode of operation, toward everyone, at anytime.

Gratitude Marketing is the habit that entrepreneurs must add to their mindset. It makes entrepreneurs better business owners, and the resulting great karma doesn’t hurt the bottom line either. Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691.

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