This is a crazy
world in which we live. We are surrounded by marketing on all sides relating to
every factor of our lives. From television and radio to print advertising to
billboards, we hear about products that can change our lives, our businesses,
and our future. How do we determine which of these proposals are truthful? How
can we actually discover which products or services can actually help us?
It is all very
confusing isn’t it? We must determine which of the millions of proposals that
we hear and see are honest, reputable, and appropriate for us to pursue for our
betterment, either in business or our personal lives. How do we do that; how do
we determine which of all this to trust and to use? If we are confused, imagine
how the non-business person is bewildered and conflicted?
So what do we, as
business people, learn from this situation? We, like our potential prospects,
must determine what is true and what is false in all the marketing that impacts
us each and every day. We must decide if the information that we hear, and see,
is true, or to what extent it is misleading, just looking to influence us to
buy something that may not perform as we expect it to do.
As a result of our
astute observations, we must make our own marketing as truthful as possible. We
must make assurances as to our products and services that promise results that
our customers can readily obtain from buying and using what we offer. In other
words, we should be truthful in the marketing that we employ in our client
relations. Our prospects and customers will appreciate this truthfulness and be
grateful for our honesty.
Being truthful
includes every portion of our marketing. It begins with our website and
embraces our emails, all advertising which we do, and every sound that comes
out of our mouths. Every detail must be analyzed for any misleading and
questionable phrase or word. We cannot afford to misstate any claim or even
confuse any prospect or customer. We must also make the act of doing business
with us as easy and straight forward as we can.
All of these steps
will show our prospects and our customers that we appreciate them and their
business because we take all the steps necessary to base our relationship on
truth, honesty, and ethics. Then all our associates, including our networking
partners, will know that we are above reproach and we are people with whom they
want to do business. Remember, this must include everyone we know or touch in
any manner.
Gratitude Marketing means that
we build business relationships, with prospects as well as partners in
referrals and networking. We are above reproach in our dealings because that
philosophy means that we always do what is right. We also know that karma will
return to us exactly what we put forth. All this means more success for us all.
Please leave me your comments,
or email me at Jim@JimTeasley.com, or call me at 360-314-8691.
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