Many years ago one of my staff told me that she loved to get
“warm fuzzies” when she completed an assignment or project. If she knew that
she did her best, that the product was the best that she could have produced, and
that the client department was receiving the most for their investment, she
felt these “warm fuzzies” inside.
We must apply this same philosophy to our daily businesses
and the relationships that we build and maintain. We must do our best to
provide the best product or service to our customers and build the best
relationships with everyone, even our non-customers, that we can. What is our
best? Is it best for us, or is it best for our partners? Maybe we should make
everything the best for everyone involved.
Are we always going to be the best for our customers? Of
course we cannot. We may not be able to provide the best product or service
depending on what the other person needs. We may not be able to provide
something for the best price. We must strive to do our best to be the best
vendor to as many other people as possible, giving them the product or service
that is best for their need, at the best price we can.
Someone else may provide a more appropriate product or
service for a better price. We cannot always have everything that everyone may
need, and we cannot always have the lowest price. We should always do the best
we can with the offerings that we have, making the effort to supply the most
appropriate offering for the customer’s need, at the price that is fair to them
and to us.
It does no one any good to go out of business by discounting
prices. We should charge a fair price for our offerings, and not enter into a bidding
war to get a quick sale. We must refrain from offering everyone a new deal and
becoming known as the “cheap” business who charges whatever the public demands
if this compromises our ability to back up the sale with great customer
service.
Is it possible for our Gratitude
Marketing to provide “warm fuzzies” to all parties involved? Of course
it is possible. When we provide a great product or service for a fair price,
with a marketing process that makes the customer know that we really have their
best interest in mind, and top it off with great follow-up and customer
service, everyone can get “warm fuzzies”.
When customers get “warm fuzzies”, they will become clients
who have standing orders or upgrade their orders, and they will bring us
referrals for our continued success. They tell others about their great
experience with us, about our wonderful customer service, and our follow-up.
They become our marketing partners and contribute to our continued prosperity in
more ways than with just their purchases.
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