June 12, 2016

The P’s of Business

Often I recommend that anyone starting a business, or struggling to make a success of one, think of the P’s of Business. Just like any other philosophy, the P’s of Business will offer guidance to anyone who is getting their business off the ground or to someone else whose business may need a boost. For others, maybe they could get your mind thinking, always a good thing to do.

The first P is that you operate your business as a professional. Your business must be run as a business, and in a professional manner. You are a business person, not someone with a hobby. While the business may be one of love, perhaps even an offshoot of a fad, it is a business. Therefore, it deserves your attention to detail, your devotion to its operation, and your dedication to everyday needs. Do you want to be considered as a professional by your fellow business owners? Act like a professional.

The second P is that you operate your business with passion for it, and its services and/or products. Are you a product of your product or services? If you do not utilize your offerings to market your services, why not? What type of example do you set for your customers or clients? If what you offer is good enough for your prospects, it should be great for you. Credibility is a foundation of prosperity.

The third P means that you treat everyone as a person, not as a prospect or customer number. Everyone who you meet is a human being, with feelings, thoughts, and needs. If you cannot solve someone’s needs or wants, help them find someone who can. Help others get the assistance that they need to prosper and succeed. Karma will reward you in the long run. Personal contact and assistance is a lost art, and you will gain a great reputation, and new business, through your practice of it.

A fourth P of business is persistence. This does not mean that you keep hammering away at prospects until they buy from you just to shut you up. It means that you keep working your business through thick and thin, on good days and bad ones, never quitting on a bad day. You maintain your adherence to the P’s of Business and other great customer service traits no matter the naysayers who pummel you with negativism.

So how do these P’s of Business incorporate Gratitude Marketing? Do you really have to ask after all these years of these postings? Gratitude Marketing reflects these P’s of Business at their best. These P’s dovetail with every point that we have made about Gratitude Marketing. They also can be the basis for a successful business.

Does your business need a pick-me-up? Does it seem to have gotten dull and boring? Do your sales seem to be lagging? Why not try to emphasize the P’s of Business and see if they make your life and that of your business operation better. Happy clients make a business better; happy business owners make it even better. The P’s of Business will make you proud of what you do and even more proud of your business accomplishments. That will make everyone happier. Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691.

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