Gratitude Marketing means that we recognize the actions of others whether we are the recipients of those actions or not. When someone does something that impacts our lives positively, we thank them. When someone does anything that impacts the lives of other people, we should also thank them.
We recognize those actions and make sure the person
responsible knows that someone else believes that their effort was great. When
someone takes the time and effort to do something for someone else, they must
be recognized for their actions and shown appreciation and gratitude. It is
good marketing, and it is good business.
Gratitude Marketing means that we follow the
principles of good customer service and treat our customers, clients,
prospects, family, and friends well, as human beings should be treated. This
applies no matter who they are, where they are, or who they are to us. It
doesn’t matter who they know, or what their business means to us. We do not
pick who we are grateful to, and we do not slight anyone. We treat everyone the
same way.
Why would we show gratitude to anyone who is not our
customer? Maybe they just do not need what we have to offer; maybe they cannot
afford our prices. They may know many people who do need what we have to offer,
and they may know others who can afford our prices. They may also know others
who know more others who also can become our customers.
The person we meet may not be the greatest prospect for our
business. That prospect might be someone who that person knows or someone who those
connections know. People do business with others who they know, like, and
trust. They also refer business to those who they know, like, and trust. Very
often a referral is better than the quick-to-sign customer who we meet.
Gratitude Marketing is not difficult or hard to accomplish. It is also not
expensive. Bad marketing is very expensive; great marketing is not always
costly. Sometimes the simplest marketing is the most effective. Great marketing
is marketing that provides us the greatest return on investment (ROI). Does our
marketing return us more than it takes to do it? Then it is great marketing. Gratitude
Marketing is great
marketing.
So what are
examples of Gratitude Marketing? When we obtain a new customer, thank the person for doing
business with us. Do it verbally and in writing. When that person introduces us
to a potential customer or a referral partner, or both, thank them again. When
that person continues to be our client, on an ongoing subscription or on new
orders, thank them again on the anniversary of their initial customer anniversary.
Gratitude Marketing should be a habit for all of us, a very good habit which
will result in more customers, clients, and prospects. It also makes us more
appealing for others to know us and become our networking partners. Those
people will bring us advice, assistance, and referrals. All in all, Gratitude
Marketing can make us
better business people and will also make us better people in general. Please
leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.
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