When we watch a play, television show, or movie we watch
from the Fourth Wall of each scene. Imagine walls around each scene, and this
concept is quite clear and real. Some scenes even include the principles
speaking to the Fourth Wall. The Netflix show House of Cards makes great use of this technique.
When we go about our day and interface with other people we
should be aware of the Fourth Wall concept. What would we do different if there
was an audience that was watching each and every act that we commit? How would
we feel about what we do if we knew that there was an audience watching us all
day long? Guess what, there is.
We may not know when or who or where, but what we do is
being watched. The viewers may be total strangers or family members or
customers or prospects. Very often we are being watched by people who we have
met in the past or will meet in the future, or by people that know us very
well.
What we do as we pass through our day is observed and
recorded in the knowledge and memory of those people who see us and may return
to impact our future lives. Very often I have met people who I did not previously
know. They tell me that they have seen me in another setting, heard me speak,
or know someone who knows me. Just this past week, I chatted with four such
people who knew of me by reputation.
Many of us are guilty of talking to ourselves when no one
else is around. These conversations may cover multiple topics, usually focusing
on the current situation and how we are handling it. Sometimes we chastise
ourselves; sometimes we praise ourselves. Often we debate with ourselves about
what we should do or if what we have finished doing is correct. We are talking
to the Fourth Wall of our imagination.
I was told that people are not crazy if they talk to
themselves, only if they answer themselves. I have been talking to myself since
I was about 6 years old, and answering since I was about 7. I have had many people
question my sanity over the years, but I always want to have fun and enjoy
life. Now that I don’t have as long as when I was younger, I plan to have as
much fun each day as I can. My attitude is always “I live in my own little world, but it’s ok, they know me here.”
Can we utilize the Fourth Wall concept to improve our
business lives as well as our personal ones? Just live your life and interface
with everyone as you would want them to deal with you, with your family. Treat
everyone as human beings who deserve the best customer service possible, every
time they interact with us. Complete each act during the day like someone is
watching and recording what is done because someone may be. That’s Gratitude
Marketing.
Gratitude Marketing
is the backbone of a
successful business. We may believe that being famous will make us
successful. Being notorious for the actions that we should never have taken
will not make us successful, only failures. We are products of our actions, good
or bad, and may be famous or notorious. What does our Fourth Wall say about us? Please leave me your comments
here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.
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