When we practice Gratitude Marketing, every day should be
Thanksgiving. Every day we should look for, and find, occasions to say “Thank
You” to other people. These occasions may be when the other person does
something that directly impacts us as individuals. Some occasions may mean an
indirect result that benefits us. Sometimes the action for which we should
express thanks doesn’t impact us at all, other than it may show us how we can
be more gracious to others.
We have often discussed the gratitude that we should show to
someone who becomes our customer, literally putting money into our pockets.
What about the people who reach out to us and become our friend, our partner in
the business society, or our associate in some endeavor that we support? We
must express our thanks to those people just as much because they also enhance
our lives.
We have also discussed that we must show gratitude to the
person who refers someone to us, either to be a customer or a partner. If someone
is introduced to us and becomes a customer, once again our fortunes are
increased, and the referring person should be thanked. If the referred person
becomes our networking partner, they also have enriched our life and the person
who introduced us should be thanked for that.
What about the person who does something that impacts the
life of someone other than our own? Shouldn’t we show some gratitude to that
person also? They have not only brightened or enriched the life of another
person, possibility a total stranger, but they have shown everyone else how we
should all behave. These people should be noticed and acknowledged for their
efforts.
Holding a door for someone, smiling when serving a meal, answering
an inquiry for directions, pointing out that someone has unknowingly dropped
something, and allowing someone to enter into traffic are all efforts that
deserve a “thank you”. Think how we feel when no one notices our efforts to be
polite to others. How would everyone’s day be better if “thank you” was
expressed more? As an uninvolved observer, doesn’t this type of act make our
day better?
Every day we see, participate in, and hear about acts that
should invoke a “thank you” from someone. These people who take the time to
make someone else’s day better should be thanked by someone. Think how much their
day could be enriched if we said “thank you” to them. Think how little it would
cost us.
Gratitude Marketing can make Thanksgiving every
day. Just see how many times we can say “thank you” every day to everyone that
we see do something for someone else. Don’t stop at those people who act to
benefit us; look for those people who we do not know, who don’t directly impact
our lives, except through their examples. Then say “thank you” to them in some
manner, verbal or written. It will make their day and yours better than it was
before you reached out.
Thank you for the reminder Jim. We all get caught up in our own lives and the important things, sometimes, just slide right by us! Have a wonderful Thanksgiving!
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