May 31, 2015


It all starts with you. You are the most knowledgeable person when it comes to you, your business, your products, or your services. You are the beginning and the end of all that concerns your business, its success, and its failures. It starts with you, revolves around you, and literally is you.

So, what do you think about those statements? Agree or disagree? Does everything depend on you, or do you have alternatives to putting yourself at the center of all the responsibility of your business? Does it all revolve around you?

Businesses all start with a dream. Whether we are the originator of that dream, or we take a role in someone else’s dream, whatever happens, success or failure, results in part from what we do, or don’t do. If we are the head of our business, we obviously have a greater part in the results. Even if we are not the business owner, we can have an impact, either good or bad, in the success or failure of the business.

We must believe in ourselves for if we don’t, no one else will. We must believe that if we don’t have the answers necessary, we can find them. We must believe in our dreams, our abilities, and in our ability to direct, and redirect, the future of our businesses.

This confidence in ourselves should not be arrogant, believing that we are perfect. We must recognize our shortcomings and be able to discover how to overcome them. We must be able criticize ourselves, knowing what we can do, what we cannot do, and how to gain the information to fix the errors that will arise, for they will arise.

We must ask for help from others when we need to, and we must be able to follow through and use the information that we gain. If we go to a seminar, maybe paying an outrageous amount of money for the privilege, and never use what we learned, we are fools and wasted the fees we paid. What other bad business decisions do we make?

During the course of our day we see other businesses which seem to operate better or worse than ours does. What are the criteria for any business to be better, or worse, than ours? Are their sales figures greater, are they clients more loyal, or do their employees work harder? Is it all of these criteria, or is it something else?

The most successful business owners understand that everything does not result from their efforts alone. They have success because of the efforts of many people. When anyone builds a business to a higher level of success, it is because of the efforts of themselves, any employees, their suppliers, their networking partners, their clients, and others. No one does it by themselves.

We must understand that everything does not evolve around us. We are not the most important cog in the machinery. We may start the business, we may have an important part in its operation, but we do not do everything, and we cannot succeed through our efforts alone. There are many parts to our success, and we only channel them.

Never believe that we are the only reason for our success. Our loyal networking partners may have a bigger part than even we do, and Gratitude Marketing gave them that role. Please leave me your comments here, or email me at, or call me at 360-314-8691 to let me have your thoughts.

1 comment:

  1. Great post, Jim. Thank you, again, for sharing your wisdom.