So we attended an event of tables or booths with other
business people telling us about whatever they were representing. What do we do
after that event to follow up with whomever we had a conversation? What do the
people who had tables or booths do after the event? We all spent considerable
time, effort, and money either attending or having a table at the event. We
should get some justification for our expense.
Unless we just want to be seen at an event, we need to get
something back for our presence at any event. There is no prize for the person
who brings home the most business cards from any event. The prize goes to the
person who does the best follow up. We went to the event to either add to our
prospects, customers, or networking partners. How do we accomplish that?
If we have a table or booth at an event, we collect business
cards or other information from people who visit us there. To gain this
information we offer a prize to the person whose name will be drawn. Everyone
likes to wins stuff, but what do we do with the information later? How do we
follow up?
What about those of us who attend an event and visit tables
or booths hosted by various businesses? What about those of us who chat with
other people walking the aisles of the event, exchanging business cards or
other information? What should we do after the event?
I recently attended an event with various businesses and
other organizations represented with tables of information. I had a very
pleasant time chatting with the representatives at the tables and with other
people in the aisles. I already knew some of the people, and I met several for
the first time. I took away lots of information, either of the verbal type or
in written form. As a consumer, some of the business interested me.
I have attempted to follow up with all of those with whom I
spoke, especially the ones who have not been present at other mutually attended
events since that evening. I have written and called every table representative
that I met that evening, leaving multiple voicemail messages. To date only one
has called me back, and one, on my second call, told me she was not interested
in chatting with me and abruptly hung up.
I don’t propose that speaking with me would be the greatest
happening in someone’s life. However, it is not who you meet but what happens
in the follow up conversations that matters. What do we represent, who do we know,
and how can we help each other is what matters. We all represent something that
we would like to market, even if it is ourselves. What if we desire to become a
customer of a business?
If we want to attract other people to be our networking
partners, we must let others know who we are and what we are marketing. We may
meet new prospects, customers, or just referral partners, all of who may help
us be successful. If we don’t want what someone is marketing, maybe we know
someone who will.
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