As we market our businesses, we must strive to be creative
and show how we can be different from everyone else that may be in our industry
or attending a networking event. Our prospects, and the general public, have an
almost infinite number of choices from which to pick where they can spend their
money. We must bust the cookie-cutter image others may have of us. We must be pleasantly
unforgettable to others.
How can we stand out and be viewed as unique and different
from our competition in a “good” way? We do not want to stand out in a “bad”
way. We want to be viewed as the best choice of all our competitors, or all the
other businesses, from which the prospect may choose. In a networking meeting
we want to be remembered over all the other attendees, but remembered in an
approving manner.
In our marketing we must be creative and unique, but we must
also provide a sense of professionalism and how we can help our prospects if
only they would be wise enough to contract with us. We must use our imagination
and stand out from all those other businesses that are marketing perhaps the
same product or service to those prospects that we want to sign.
Imagination, what is that? We think outside the box. We must
decide if we are going to the same boring representative of our industry or
business, or are we going to be the one who stands out as unique and different,
in a professional way? Are we going to be the one who comes to mind, in a
positive manner, when they think of our industry or business? We must make the conscious
decision to make our marketing unique, creative, and also personal.
It is amazing how many business people have no imagination
at all. They cannot think of how they can stand out and be unique, and be
memorable to others. If we understand that we need to be remembered above
everyone else in a positive manner, we could move into the starring role with
prospects. Be creative, make it personal, be professional, and think outside the
box. Then kick that box down the street.
We must relate to our prospects in a manner that they know
that we are interested in them on a personal level. We must not be just like
all the other people in businesses like ours. If we are a chiropractor, we must
be known as the best there is, but what do we do to be remembered as such? If
we are operating a hamburger stand, what makes us unique? How do we treat our
prospects, customers, as well as everyone else, to make everyone think of us
before the next hamburger stand down the street?
Do we relate to others in a unique manner; do we look more
professional than others from which prospects may choose? Do we appear to be
creative in our marketing, and do we represent our business in person-to-person
methods, not looking like the same business that our competitors are? Do we use
our imagination and try new, exciting marketing methods, or do we just sing the
same song as others?
How can we make ourselves stand out from the crowd? How can
we appear unique, or do we want to be the same as everyone else? If everyone
else says make cold calls, should we, or should we go out and build
relationships? The personal touch is better, and we should imagine new,
different, and professional methods to build our business. Please leave your
comments here, or email me at Jim@JimTeasley.com, or call me at 360-314-8691.
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