It is refreshing when a blog posting results in positive responses.
It is very rewarding when a posting results in as many positive responses as
last week’s did. The audience for any blog provides most of the material for
its content. As a result, there are some points from last week’s posting which
require additional discussion.
We go about our days meeting new acquaintances, speaking
with others that we previously knew, or even developing new prospects and
clients. The people with whom we interact are the people with whom we should
build relationships, strengthen relationships which were previously
established, or provide some level of support or interface. All of them should
be acknowledged and noticed.
As Tom Hopkins taught us, everyone likes to be noticed in a
positive manner. Was our conversation with them a short one in passing, was our
meeting planned or by chance, was the discussion helpful to one or more of us?
No matter the basis for the act, we must thank that person for the connection,
the information exchanged, even the short hello. The opportunity must not be
ignored.
We could even use this message of thanks to ask for a more
in depth meeting later. Was the person someone with whom we should build a
relationship, is their knowledge or expertise, something that we need, do we
want access to them as a prospect or client, what about their sphere of
influence? All of this is important to our success as business people. From a
simple thank you for our past meetings or conversations, future rewards may
arrive on our lap.
Everyone does
business with, and refers business to, those whom they know, like, and trust.
They also include those who they remember. If someone does not remember us, we
cannot gain their business or retain it. We need to remain first and foremost in
their minds, in a positive manner, to receive the benefit of their marketing on
our behalf. Just because we are out of sight, we do not have to be out of mind.
If we are not in the mind of our acquaintances, they will
not contribute to our future. We will not be who they remember when they refer
business to others and look for new people with which to do business
themselves. Of course, if someone remembers us, they may attempt to market
their business to us. Remember marketing is a two way street. We should be
willing to allow others to market to us as we want to market to them. It is the
“right thing” to do.
As we go about our workdays, we always experience many
instances or occurrences for which we can say thank you to someone. Those “thank
you” gestures can provide the basis for future prosperity for all parties
involved. However, that prosperity will never see the light of day without the
gesture of gratitude or appreciation that must spawn it. We must take the time
to provide “thank you” gestures to everyone we meet or know.
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