December 28, 2014

Credibility

It does not matter if we send emails to our networking partners by doing it ourselves or if we use a service that sends them for us, there are some guidelines that we should keep in mind. It doesn’t matter if it is a newsletter that is emailed or a short message; it doesn’t matter if we are using our own list of recipients or a list that we purchased. We should use some common sense in our endeavors.

Understand that emails, while often free to send, can have expense attached to them. Did we buy a list of target recipients? Do we have a service which charges for emailing for us? If we do the work ourselves, how much is our time and effort worth to us. We could be using that time to personally contact new prospects or reconnect with former clients. There is always a cost of some type involved.

No matter the type of correspondence that we use, we should make sure that the results are worth more than we spend. We should also make sure that we gain good will and do not soil our reputation by the correspondence that we send. Do we present ourselves in the best light, or do we make others believe that we are not someone with whom they would like to do business or even trust? Do we just look stupid?

We should make sure all of our target market wants to receive our correspondence and that they have not opted out of our emails previously. We must check the spelling and grammar more than once before we send the information. We should have someone not involved with the content review the text for spelling, typo, and grammar errors. We also must have someone who understands the content review the details included.

Our correspondence helps us establish ourselves in our field of business. Our credibility will be damaged when we make basic mistakes in our correspondence. Even worse of an error is when we attempt to send information to someone who knows the subject better than we do. Don’t attempt to tell an expert in any field that you know more than they do when your field of expertise is something very different.

Of course these tips are pertinent for all types of correspondence and information sharing. It does not matter what the method, sharing is one of the best means of serving others. We can share on Facebook, LinkedIn, by email or newsletter, by books or other published means, by webinars or other seminar type offerings, or just personal contact. Whatever the method, we must make it professional and informative, but we must make sure of our target market and how we are perceived by them.

Whenever we provide information to others through any type of interface, we must be credible as well as informative. Without credibility, our message will not have the impact or impact that we wish, and we will have missed the opportunity to make a difference in someone’s life or to help someone else to succeed.

Make your correspondence informative, supportive, and helpful, but also make it credible in the eye of the recipient. Then, and only then, will it be received in the anticipated manner, and will be appreciated. Our Gratitude Marketing will be meaningful to all concerned if we follow a few guidelines and principles. Please leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.

December 21, 2014

Who Should We Thank

Some people asked for a check list of whom we should thank for what they do for us and for others. We should thank everyone, because everyone wants to be noticed for what they do, except those people whose actions should have never seen the light of day. If we should be ashamed of what we do, don’t do it. Everyone should be proud of what we do and should be thanked for those actions.

So, here is a partial list of some of the acts that should be recognized as gratifying and thanks should be issued as a result:

·       - an order of a new customer,
·      -  the referral from a current client or associate,
·       - a recurring order of a current client,
·       - advice, solicited or not, from a networking partner,
·       - the unexpected contact from an associate who was out of touch for a period,
·       - a gesture of sympathy for a loss,
·       - veterans who have provided service to us, and others, often to their own loss,
·       - any new associate who offers to meet and chat, to become better acquainted,
·       - an invite to an event for which we did not have knowledge,
·       - congratulations for an accomplishment of our business,
·      -  the act of an employee that enhances our business,
·      -  the continued support of our employees, family members, and others,
·      -  the presenter at an event that enhanced our abilities, in business and personally,
·       - a friend who supports us in business and personally,
·       - our neighbors who make our neighborhoods better,
·       - anyone whom we meet on a daily basis who provides service to us, and to others,
·       - anyone whose life we may randomly brighten by noticing their action.

The fact that someone can be viewed as falling within multiple areas within this list means that our sphere of acquaintances or associates means more than if someone is just a neighbor, family member, or friend. They mean more to us then if they are just someone who we see once in a while. They have impact upon our lives.

Obviously, this is a list that can be enhanced to add many more individuals, and organizations, that deserve our appreciation and gratitude. It is surprising when we show gratitude to others how that gesture may enhance someone else’s life and spirits. Just a small gesture of gratitude may change someone else’s spirit, mood, and even their life. We should try this type of gesture and see the difference for ourselves.

As we go about our days, take note of everyone about us and what they do. Then show some appreciation and gratitude for what they do, for us and for others. Their day will be better, their life will be better, and we will be better for our effort.

Gratitude towards others can make everyone’s life better, the life of the recipient of that gratitude, as well as your own. Believe it or not, just try it and see what happens, see how you feel about yourself and life itself. Please leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.

December 14, 2014

The Art of Thank You (Part 2)

It is refreshing when a blog posting results in positive responses. It is very rewarding when a posting results in as many positive responses as last week’s did. The audience for any blog provides most of the material for its content. As a result, there are some points from last week’s posting which require additional discussion.

We go about our days meeting new acquaintances, speaking with others that we previously knew, or even developing new prospects and clients. The people with whom we interact are the people with whom we should build relationships, strengthen relationships which were previously established, or provide some level of support or interface. All of them should be acknowledged and noticed.

As Tom Hopkins taught us, everyone likes to be noticed in a positive manner. Was our conversation with them a short one in passing, was our meeting planned or by chance, was the discussion helpful to one or more of us? No matter the basis for the act, we must thank that person for the connection, the information exchanged, even the short hello. The opportunity must not be ignored.

We could even use this message of thanks to ask for a more in depth meeting later. Was the person someone with whom we should build a relationship, is their knowledge or expertise, something that we need, do we want access to them as a prospect or client, what about their sphere of influence? All of this is important to our success as business people. From a simple thank you for our past meetings or conversations, future rewards may arrive on our lap.

Everyone does business with, and refers business to, those whom they know, like, and trust. They also include those who they remember. If someone does not remember us, we cannot gain their business or retain it. We need to remain first and foremost in their minds, in a positive manner, to receive the benefit of their marketing on our behalf. Just because we are out of sight, we do not have to be out of mind.

If we are not in the mind of our acquaintances, they will not contribute to our future. We will not be who they remember when they refer business to others and look for new people with which to do business themselves. Of course, if someone remembers us, they may attempt to market their business to us. Remember marketing is a two way street. We should be willing to allow others to market to us as we want to market to them. It is the “right thing” to do.

As we go about our workdays, we always experience many instances or occurrences for which we can say thank you to someone. Those “thank you” gestures can provide the basis for future prosperity for all parties involved. However, that prosperity will never see the light of day without the gesture of gratitude or appreciation that must spawn it. We must take the time to provide “thank you” gestures to everyone we meet or know.

Showing gratitude to others can take many forms. It doesn’t need to be grandiose or pretentious, it just needs to be done, and with sincerity. Try it and see who you can make feel better with a simple “Thank You”. Please leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.

December 7, 2014

The Art of Thank You

Previously, we referenced Tom Hopkins’ book, How To Master The Art Of Selling, in which he discusses the importance of sending “thank you cards”. When he started as a real estate professional, Tom sent thank you cards to everyone he met. He carried cards with him and would write out a card thanking them for the conversation after each meeting, mailing the cards at the first opportunity.

This principle should apply to each of us in our everyday lives. No matter what our business is, what our level of involvement is, if we are in a career transition, or who we may know, we should learn the art of thanking others for what they do, for us and for others. Everyone, without exception, needs to acknowledge the actions of others, whether these actions are directed towards us or towards other people.

Showing our gratitude towards others for what they do is so much more effective than proclaiming how great we are. Everyone likes to be noticed and appreciated for what they do. No matter who we are, we all appreciate being thanked and being noticed for our actions. There is no greater message than showing gratitude to others without trying to tie in a promotion for ourselves or our businesses.

People do business with, and refer business to, people that they know, like, and trust. Anyone who provides us information has given us a gift. They deserve to be thanked, and we should personally show our appreciation for their gift of knowledge. We all would want to be thanked for being responsive and providing support. Our networking partnerships themselves may be the greatest gift of all that we receive.

When someone sends us an email asking for information, we should reply as soon as possible to the best of our ability. How do we feel when we never receive an email in reply thanking us for the information? Did the requester receive our reply, was the information what they needed, did the information help in the desired result, and did the requester discover new information that might aid both of us in the future? A simple thank you would be sufficient, but more details might be more appropriate.

Instead of emailing our thank you, how about sending a greeting card, expressing our appreciation and gratitude to the partner who helped us? If the information actually put money into our bank account, the price of a greeting card would seem to be a small price to pay for that assistance. Plus, the opening of a greeting card, mailed in a real envelope, brings many more warm feelings to the recipient than opening an email.

Which means more to us, getting a bland birthday wish on Facebook, or opening a birthday card that someone sent to us with their personal message inside? Personally, the greeting card means so much more to me, and I will keep it where I can see it longer. I also will remember the sender more fondly and will be more prone to refer business or show my appreciation to them. I guess that I am human that way.

It doesn’t matter how you show gratitude to others or even when; just do it. It is never too late, or too early, to thank someone for what they do, for you or for someone else. Please leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691. Shock someone today by sending your gratitude in a big thank you.