Very often, as I go about my days of networking and marketing, I ask
myself “Why?” when I see various acts of, or hear statements from, other
business people. I just cannot fathom why some things occur or are said by
people whom I believe to be intelligent enough to start, or join, a business
which should be successful in today’s market. I often wonder if they are aware
of what they have done or what they have said and the effect their action or
words may have on their success.
Over and over I have heard others say that if you keep doing what you
have always done, why are you amazed that you receive the results that you have
always received. Yet there are many business people who keep practicing the
same business principles that they always have with the same disastrous
results. Why not try something new? If that new action doesn’t produce better
results, try something else, but try something new and different from what you
know doesn’t work.
When invited to spend some time networking, a business owner told me
that they were too busy to attend networking events. This was immediately after
they said that their business was about to die from a lack of customers. In
other words, they had too few customers but couldn’t spend time to network and
market themselves to get more.
I was told recently that someone had no money for marketing. This
person may not believe in marketing themselves and gaining new clients, or they
may believe that they do not need to spend any money, or any effort, to market to
gain new prospects. This person should look to how they can spend small amounts
of money and still gain new customers who will then, from the great service
provided, recruit other new customers for this insurance agent.
Once in a while, I have heard the statement that a business has too
many customers. This is a problem 99.9% of successful businesses want. Deal
with it and build your business to go out and get even more customers. When you
started your business, what did you expect? Did you want it to prosper, and
grow, or did you expect it to reach a certain point and stop growing? The only
certainty is change and change can be for the better or for the worse. It can
be what you make it.
When you wrap your vehicle with your business name, you must
watch how you drive. Marketing is everything that you do from waking up until
you go to sleep. If your driving reflects badly on your business name, your
marketing has been for naught and you will experience a drop in your
reputation, the most tangible aspect of your business. You are known by what
you do, as well as what you say.
As you go about your day look at what others do and listen
to what they say. If you find yourself asking “Why?” maybe you can learn
something from what you have observed. Maybe these are the actions and words
that you should never utilize in your life and business. Learn from others and
allow your business to prosper.
Ever ask yourself “Why?” If you do, make sure that you aren’t
looking at yourself and your own acts or words. Appreciation
Marketing might mean that you reach out and try to help someone who
may need your advice in their “why” moments. Why not? Please leave me your comments,
or email me at Jim@JimTeasley.com,
or call me at 360-314-8691.
No comments:
Post a Comment