After posting last week, I received several calls and emails suggesting
topics relating to the question “Why Not?”, and some seemed valuable enough to
relate here. The fact that we discussed this question previously doesn’t
prevent us discussing it again. Sometimes repetition is a good thing, so why
not revisit the question?
The question “Why?” applies to situations that amaze us and seem to
relate to a lack of forethought on our part when we are participates in these
situations or actions. The question “Why Not” is more applicable to those
situations where we have alternative actions that we either ignore or don’t realize
may help us to better the situation.
When we continue to market our business without success, why not try an
alternative method that might be more productive? If that doesn’t work, why not
try something else, evaluating all methods until we discover one, or several,
that reward our efforts? Change doesn’t have to be a total makeover, but change
may be the tool that allows us to discover aspects of ourselves or our business
that may be the stepping stones to even greater success.
Don’t believe that you have time to go to networking events?
Why not try some, and see if they have changed since the last time we attended
one? Don’t believe that we might meet someone valuable at an event, why not try
to meet someone new each and every day and see if we can gain some new insight
that might aid in the success of our business? Why not see if we can discover
someone whom we can help? That is what Gratitude Marketing means.
Why not try attending a seminar or a webinar? Why not listen
to a CD or watch a DVD that someone sent to us? We might learn something new that
might make a difference to us. Why not thank the person who suggested the
seminar or webinar, or sent us that CD or DVD? Gratitude goes so much further
than our own self-promotion every time. Why not let others know how much we
appreciate them and what they do for us?
Why not ask your clients what they think of our business, or
our product or service, and how the buying experience was? Why not ask those
people who either stopped using our business offerings or those who never
purchased from us in the first place? Why not ask for their feedback and learn
what we may be doing wrong? Don’t ask them to complete a checklist that slants
their answers; ask them to tell you in their own words.
Why not ask our employees, if we have them, what their
opinions of our businesses are? Just like our customers or former customers, or
our failed prospects, they have information that might prompt us to revise our
marketing and operations for the better. If they have a vested interest in our
business, they will be better employees and perform much better. Our employees
should operate as if they owned the business.
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