Since the changing the title of this blog, maybe we should revisit the
definition of what we are discussing. What is Gratitude Marketing and how does
it differ from Appreciation Marketing? Is there a difference other than the
word that comes before “Marketing”?
If we search for the word “gratitude” in a thesaurus, it will result in
the word “appreciation”. Do dictionaries use one to define the other? Appreciation
Marketing is when we show appreciation for everyone, whether they are our
current clients, prospects, or other relationships. Gratitude Marketing is when
we show our gratitude to everyone, our clients, prospects, family, friends,
casual acquaintances, total strangers, for what they do for us, for others, and
for what they are in life. Is there a difference in showing appreciation as
opposed to showing gratitude?
For clients, we must show gratitude for their business, for
their continued business, and for their referrals. They have put money in our
pockets, and the least that we can do is thank them. We must do this without
asking them to buy anything else, or trying to sell them an upgrade or the newer,
more improved model of whatever we have. That type of message should always be
separate from the ones expressing our gratitude.
In addition we should recognize their events in life. This
includes their birthdays, weddings, graduations, anniversaries, and other
accomplishments. This means that we recognize these accomplishments as noteworthy
in the life of someone with whom we have a relationship that is significant to
us.
Besides thanking someone for being our client in the first place, we should show gratitude for their continuing to be our client, for their renewals, their upgrades, or their latest referral. In addition to this, recognize that they have been in business for each and every anniversary of starting their own business. That anniversary should be acknowledged for the great event that it is each year.
Remember that marketing is everything that we do every day, from the first words that we utter in the morning until we close our eyes at night. It is every sound we make, every smile or frown, and every nod. It is our gestures, actions, everything that we do. It is every printed word that comes from us, and every reaction to everything that we perceive in life. We are our own marketing.
Besides thanking someone for being our client in the first place, we should show gratitude for their continuing to be our client, for their renewals, their upgrades, or their latest referral. In addition to this, recognize that they have been in business for each and every anniversary of starting their own business. That anniversary should be acknowledged for the great event that it is each year.
Remember that marketing is everything that we do every day, from the first words that we utter in the morning until we close our eyes at night. It is every sound we make, every smile or frown, and every nod. It is our gestures, actions, everything that we do. It is every printed word that comes from us, and every reaction to everything that we perceive in life. We are our own marketing.
As we go about our days, why not make our marketing based on
gratitude for others and what they do? Stop being sales people and be marketing
consultants. Be givers to others, givers of gratitude. Discover what others
need, and help them get what they need, or help them find the person, or
persons, who can help them get what they need. If we practice karma and put
gratitude forth, we will receive gratitude in return.
How about a challenge? As we go about the next day, next
week, and next month, see how many others to whom we can show gratitude for
what they do for everyone else, not just for us. What happens when we start
with one person per day, and we discover just how many others to whom we can
show gratitude? We can start a revolution for marketing in general. Please comment
here, or email me at Jim@JimTeasley.com,
or call me at 360-314-8691 and let me hear from you.
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