Last week attendance at job fairs was discussed, including various ideas as to what to do at these events. As a person with a table at a fair last week, let me point out some more tips to future attendees at this type of event. Sometimes common sense is the most important aspect of these tips, but often that is not so common.
Job fairs are a venue for those who are looking to acquire candidates for open positions with their companies. These companies may also use the fair as a testing ground for positions that may not be available at this time. They wish to see what type of candidates may be available if they were open. While this does not help the candidate who wants a new position now, it does provide valuable information for the company in their recruiting as well as their staff makeup.
Of course the majority of attendees are those who are looking for new careers. This search may be because the seeker is not currently employed. Also, the person may be drawing a salary, but dislikes today’s position, company, manager or supervisor, commute, or career advancement possibilities. It doesn’t matter the reason that they are in attendance, they all share one aspect of their situation.
These personnel must realize that they are marketing a product which they must know better than anyone else, and they must realize that they are engaged in this marketing. Often I hear people say that they don’t want a career in sales or marketing. They usually do not understand that these two areas are very distinct and different from each other. Marketing is getting others to want what you have to offer; in this case that is you.
Presentation is a large part of marketing. In this case, it includes how you appear to others; you must dress for success in the apparel that most employers would want you to wear while working. You also must consider your personal appearance. You must be clean, well groomed, and not sweating, odorous, or looking as if you have not shaved or combed your hair in days.
In addition, you must be able to speak in an intelligent manner. If possible, you should research the businesses that are at the fair to attract prospective candidates and what type of personnel they are hoping to find. In other words, discover what they want and help them find it. Can you parlay that information into a possible position for yourself if you are not exactly what they need? This is marketing basics in any situation.
Be prepared with adequate paperwork to provide to prospective employers. That would include an up-to-date resume, a reference list of people who actually have spoken with you recently, questions for the prospective employers, and any other information that you may need. Obviously the research that you do before the fair regarding the employers who will attend is very important for your preparation.
Job fairs can be very productive for the employers who are looking for prospective employees. They can also be the path to a new career for those who do their research and preparation prior to the fair. It does not matter how you feel about marketing, you are marketing a product that you must be able to present to others. That product is you, and failure to present a professional marketing effort results in a lack of career success.
Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691. Remember that Appreciation Marketing is a 24 hour process for all of us.