We all must believe in ourselves. We must believe that we are unique, different from everyone else that does what we do. Are we better in some way than anyone else in our industry? We must know what makes us the person with whom others want to engage in business or to whom others refer their networking partners.
When we are promoting ourselves or just networking with
others, we must “check our ego at the door” of whatever meeting venue where we
are present. We must not let our image of ourselves overwhelm the others that
we meet and with whom we converse. We must dial our egos down to not be rude or
obnoxious.
This is a very fine line that we must learn to walk in our
relationships. We must believe in ourselves, but we must never make our
networking partners, or anyone else, feel that we are so impressed with
ourselves that we are too good to help someone else.
We must be approachable; we must be the person with whom
others want to engage in either a business relationship or a networking
partnership. People do business with those whom
they know, like, and trust. They refer business to those whom they know, like, and trust. These are not status levels
that come easily, and they are not reached if others believe you are too “full
of yourself” to form partnerships.
Networking partnerships are the most important aspect of
your business. They should be the objective of all of your marketing. If you do
your marketing well, sales will fall into your lap. If you do your marketing
well, networking partnerships will come to you easily, and partnerships will
provide you the opportunities for your business to succeed.
I personally know people who are very good at what they do.
Some of them will tell you so at every opportunity. Others will ask you how you
are, discover what you need, and see if they can help you discover the solution
to those needs, no matter what they are or who can provide the solutions. They
may not be able to provide what you need, but you will not forget what they did
for you, and you will recommend them to others.
At the same time you will remember those people whose egos
prevented them from discovering what you need, or how that need can be solved. You
will remember how they told you that what they have to offer is just what you
need no matter what would help you. Their advice may not always be the best or
even the worse, but their demeanor will prevent you from wanting them as
partners.
Marketing is everything that you do, everything that you
say, and every behavior that others see or cannot see. If your ego is
overwhelming, your best talents may never be known by others since you have
given them the impression that you don’t care about anyone except yourself.
When you attend a networking event and then meet someone
one-on-one, discover what the other person needs and how you can help them
solve their needs. Can you form a networking partnership with them? Can you come to know, like, and trust them, and can they do the
same with you? Checking your ego at the meeting doorway will help
accomplish these objectives.
Please leave me your comments, or email me at Jim@JimTeasley.com,
or call me at 360-314-8691. Let’s build partnerships and succeed.
No comments:
Post a Comment