February 23, 2014

Appreciation Marketing – Transfer Your Skills

Marketing is what all of us do, every day and every minute of our lives. It is what we do from the moment that our feet hit the floor each morning until our heads lay down on our pillows at night. What happens when we don’t have a product or service to market; what happens when the organization or company for which we worked and which we represented is no longer in business, or our position there no longer exists?

Let’s say that your company closes, or your position is eliminated, or, for whatever reason, you are no longer working within any organization. What do you do to regain that status in life again, to put yourself back into the life that you previous had? You market yourself to everyone that you know. You network wherever you can.

If you never were involved in marketing before, you now must market yourself. You are the product or entity that you know better than anyone else. Therefore, you should be able to market yourself to others, to represent yourself as an available asset for any business or organization. That is what you must do for yourself.

You must become aware of the talent, experience, and skill that you have. The industry that you left may be obsolete; maybe the industry that you left is saturated and there are no openings for your talent. Then, what do you do with your talent, experience, and skill? You must become aware of the fact that your skills and talent are transferable to other industries which are different from which you came.

How do you find a new home for yourself, where you can utilize this talent, experience, and skill? You market yourself to everyone that you know. You network more than you did before. Even if you were not responsible for marketing in your previous organization, even if you never were networking outside your business, you must do so now. You must get out into the world and market to everyone.

It is said that without marketing, no one would know of a business’s existence unless they stumbled upon them on the street or otherwise. It is the same when someone is looking for their next career opportunity. You must let others know of your existence, and marketing is how you do it. Networking is the easiest, and most reasonably priced, method for someone like you to market. It is also the most personal method.

Where else can you be in the same room with the representatives, including owners, of organizations? Where else can you have a stage on which to showcase your ability to build relationships, the backbone of business success? Where else can you have the opportunity to meet someone who may know someone else who can help you? It may not be the person that you meet, but who they may know that will bring you success.

The people that you meet, who come to know, like, and trust you, will refer you to others who may be looking for just your talent, experience, and skill. If needed, you must be willing to transfer those traits to a new industry or business and step outside your comfort zone in order to open up and receive that referral. But you did that when you went networking for the first time.

Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691. Go networking; start marketing yourself and all that transferrable talent. Then, look for those others who you can assist in their own next career search.

February 16, 2014

Appreciation Marketing – Satisfaction

What is satisfaction for you? What makes you satisfied when you decide to close your eyes at night? What makes you believe that you have done a satisfying job in your life? Is it the wealth that you have achieved, or is it the number of cars or houses that you possess? We have all heard that “he who dies with the most toys wins”.

There are extrinsic aspirations and intrinsic aspirations. Extrinsic aspirations are the houses, cars, and other “things” that we accumulate that mean wealth, the wealth that we have and the wealth to buy more and more “stuff”. The more “stuff” that we accumulate, the more places we must have to store our stuff. These are the trappings which we believe show others how successful we have become.

Intrinsic aspirations are the intangible feelings or thoughts that we have. The more good feelings that we have through what we do for others, the service that we perform, or the helping hands that we have extended, the more satisfied that we are. It is the sights that we have seen, the places that we have visited, and the people that we have met and “touched” in some manner, and the impact that we have left.

We all must decide what is more important to us, not to other people, but to us. We must decide what we need that provides a feeling of satisfaction to us. This may mean different things to us over time, changing from one moment in life to another. Is our satisfaction measured by the intrinsic things or by extrinsic ones? What is the “thing” that drives us? What is our “why”?

You must be able to answer what is the reason that you have arrived at any point in your life. Are you working for someone else, or are you operating a business that you started? Did you start your business from scratch, or did you buy a franchise? Did you just “fall into” your current business situation, or did you plan your place and work towards it? It doesn’t matter what your current state is, why do you do what you do?

Your “why” impacts how you operate in business. Do you look to acquire intrinsic aspiration or do you want more extrinsic ones, the stuff that makes you appear more successful to your public? What makes you happier, how you feel, or how you look? Are you a networking partner or are you a “player”?

I realize that a certain amount of wealth makes life easier and allows us to function and accomplish other things, even intrinsic aspirations. However, wealth cannot buy happiness, real friends, or even that good feeling at night that you have done so much good during the day. Sometimes it must be about what you do for others, how you extend service to your networking partners, not considering what will return to you.

So, we all must ask ourselves what type of aspirations that we have. Are our dreams of the extrinsic type or are the intrinsic? Do we rate ourselves, and others, by the number of cars, boats, homes, or bank accounts that have been accumulated? Or do we look at how “good” we feel about building relationships with others, extending service to other business and personal acquaintances, or just helping strangers.

Decide what makes up your why” and start accumulating those things which will satisfy you. I’ll bet you decide on the intrinsic side and learn to enjoy that side of life. Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691. Take a good look at your “why” and what that means to your life.

February 9, 2014

Appreciation Marketing – Check Your Ego At The Door

We all must believe in ourselves. We must believe that we are unique, different from everyone else that does what we do. Are we better in some way than anyone else in our industry? We must know what makes us the person with whom others want to engage in business or to whom others refer their networking partners.

When we are promoting ourselves or just networking with others, we must “check our ego at the door” of whatever meeting venue where we are present. We must not let our image of ourselves overwhelm the others that we meet and with whom we converse. We must dial our egos down to not be rude or obnoxious.

This is a very fine line that we must learn to walk in our relationships. We must believe in ourselves, but we must never make our networking partners, or anyone else, feel that we are so impressed with ourselves that we are too good to help someone else.

We must be approachable; we must be the person with whom others want to engage in either a business relationship or a networking partnership. People do business with those whom they know, like, and trust. They refer business to those whom they know, like, and trust. These are not status levels that come easily, and they are not reached if others believe you are too “full of yourself” to form partnerships.

Networking partnerships are the most important aspect of your business. They should be the objective of all of your marketing. If you do your marketing well, sales will fall into your lap. If you do your marketing well, networking partnerships will come to you easily, and partnerships will provide you the opportunities for your business to succeed.

I personally know people who are very good at what they do. Some of them will tell you so at every opportunity. Others will ask you how you are, discover what you need, and see if they can help you discover the solution to those needs, no matter what they are or who can provide the solutions. They may not be able to provide what you need, but you will not forget what they did for you, and you will recommend them to others.

At the same time you will remember those people whose egos prevented them from discovering what you need, or how that need can be solved. You will remember how they told you that what they have to offer is just what you need no matter what would help you. Their advice may not always be the best or even the worse, but their demeanor will prevent you from wanting them as partners.

Marketing is everything that you do, everything that you say, and every behavior that others see or cannot see. If your ego is overwhelming, your best talents may never be known by others since you have given them the impression that you don’t care about anyone except yourself.

When you attend a networking event and then meet someone one-on-one, discover what the other person needs and how you can help them solve their needs. Can you form a networking partnership with them? Can you come to know, like, and trust them, and can they do the same with you? Checking your ego at the meeting doorway will help accomplish these objectives.

Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691. Let’s build partnerships and succeed.

February 2, 2014

Appreciation Marketing – Too Many Customers?

Recently, while discussing marketing with some attendees at a networking event, one of them said that their business had too many customers and didn’t need to market. Marketing is not a priority for their business, and they don’t believe that any change is needed at this time.

The people who overheard this reacted with quizzical looks. Several of them were shocked that anyone would make such a statement when customers are the lifeblood of any business. Many realized that this person had just engaged in marketing when voicing these feelings, but this was negative marketing.

Marketing is everything that you do from the time your feet hit the floor in the morning until your head rests on the pillow at night. It can be positive, intended to draw your prospects, customers, and others deep into a business relationship as engaged clients. It can also be negative, causing others to turn away from any relationship.

There are customers, prospects, and other people with whom you have no business partnership. You want other people and businesses to become clients, not customers. You have a business relationship with customers; you should have a business partnership with clients, and you cannot have too many clients.

Your customers should become clients, and your clients should have a vested interest in your business success. They should believe that your continued success will mean success for everyone. Cross referrals and support for new ideas and theories result from a client partnership. The great shoe and clothing company, Zappos, establishes a partnership with its clients and vendors, believing in everyone’s mutual success.

Some businesses have a season that is busier than the other times of the year, when they have a great influx of customers. Their professional practices and procedures are their best marketing efforts. The fact that they can handle a vast increase of business at certain times is a testimony to their customer service.

These businesses realize that the remainder of the year may be leaner for customer activity and that they must be productive during the busiest periods. These customers are a great marketing opportunity in that they bring other referrals to the business when their relationship is handled properly. Plus, these businesses anticipate this increased activity, and are not surprised by it. They are ready for it.

Return to the conversation that started this posting. Upon hearing a comment from anyone that they didn’t need any new customers, many observers would have stopped referring others to them. Why should anyone pass referrals to a business that does not want any new customers or cannot handle any increase in business? After all, referring partners have their own reputations to consider.

Remember that marketing is everything that you do, positive or negative. Every word that comes out of your mouth may influence someone who hears what you say. Make sure that your marketing reflects positively on your business and on yourself. Potential customers may not hear what you say, but possible referring partners might.

Please leave me your comments, or email me at Jim@JimTeasley.com, or call me at 360-314-8691. Let’s succeed together through partnerships.