1. Practice Appreciation Marketing liberally in your business and personal life.
a.
Make sure that all your clients, prospects, and everyone
else knows that you appreciate them for everything that they do for you.
b.
Show your appreciation through your deeds as
well as what you say.
c.
Always do the “right thing” when you market and deliver
your product or service.
d.
Treat everyone as you would want to be treated
or better.
e.
Everyone loves to be noticed for what they do
for you.
f.
Everyone loves to be noticed for what they
accomplish in life.
2.
Become a consultant, not a sales person.
a.
Always look for opportunities to be of service
to others.
b.
Discover what others need and try to help each of
them find it.
c.
Be a mentor to others who are not as proficient
at marketing as you are.
i. Teach
others how they can improve their marketing skills.
ii. Let
others learn from your mistakes as well as your successes.
3.
Focus on client retention instead of prospect
acquisition.
a.
Retaining your current clients is less expensive
than prospecting.
b.
Clients who are happy will help you grow your
business.
c.
Re-follow up with clients frequently to discover
how you can help them.
4.
Be clear and concise in your marketing.
a.
Be certain that everyone understands the terms
of your marketing.
b.
Stick to what you promise or offer a better deal
for your prospect.
5.
Plan ahead for your business.
a.
Challenge yourself by setting attainable goals.
b.
Adjust your goals as you grow your business.
c.
Celebrate milestones as you reach your goals.
6.
Spend time each day in self-improvement.
a.
Watch DVD’s, attend seminars, listen to CD’s,
read books, or schedule webinars.
b.
Realize that review may be as important as
learning something new.
c.
Match yourself with an accountability buddy.
7.
Attend as many networking events as you can
schedule.
a.
You never know who you may meet or who they may
know.
b.
Follow up with everyone who you meet.
c.
Meet others one-on-one and get to know who they
are and what they do.
d.
If you cannot become clients, try to refer each
other to others in your networking relationships so that you can help each
other succeed.
e.
Schmooze, don’t sell. You are marketing, not
selling.
f.
Consistent attendance and presentation is great
advertising.
g.
Share networking opportunities with others who
may need to attend them.
Marketing is necessary for any business. If you do not have
any clients, maybe no one knows who you are. If your clients believe that you
appreciate them, they will market your business to everyone that they know. Appreciation
Marketing brings real results. Practice it each day with everyone you meet, and
you will prosper.
That is an awesome list that I'll have to print out and review each morning until I have it mastered. Thanks Jim
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