September 22, 2013

Appreciation Marketing – Be Creative

So you started a business or joined a company, and you can’t seem to get it going. Maybe you have been in business for some time, and your business has slumped. Your client list may have stopped growing, or maybe it has shrunk in size and number. You have a great product or service, but you can’t seem to attract any new clients or hold on to the ones you have.
You have heard the advice that it takes 10 times the amount of money, effort, and time to attract a new client as it does to hold a current one. You have listened to all the “experts” saying that you need to do this or try that. You are still stuck in neutral and can’t seem to get going and attract new clients or maintain the ones you have.
Listening to the advice of others, going to seminars, watching webinars, or even employing coaches is great if you remember one additional thought. You must act on whatever you learn from all these sources of information. I have always believed that you must keep learning and reinforcing what you know. You must devote a certain amount of time, perhaps every day, to self-improvement.
However, all the information in the world will not do you any good, if you don’t act on what you learn. Information is power, but it is useless, or powerless, if you don’t put it into action. If you don’t, all the time, effort and money you spent gaining it is wasted. You must act to implement what you have learned.
When I worked in systems development, I heard all the excuses. “We’ve never tried that; we have always done it this way; that’s too advanced for us; that won’t work here.” Maybe it is right, but maybe it is wrong. If you try something and it doesn’t work, try something else. Maybe it works, but something else may work better, try that. You must get creative.

I once had a boss who would infuriate me with the belief that the only thing that was the same was change. Change must happen, and will happen no matter what we do or believe. The weather will change; the business climate will change; customers will change, both in what they want and how they want it. By seeking and absorbing information, we change. To not change is to wither and die.

You must recognize change, research change, and react to it. Perhaps even better would be to anticipate it and be ready before it happens. Learning is a valuable and powerful activity. Implementing knowledge is even more powerful. You must recognize the knowledge that comes your way which may assist you in dealing with change. You must also be aware that you need to implement that knowledge.

Your networking partners can help you gain the knowledge that may help you better your business. They can provide you data to decide what information should be implemented and how. They can also help you analyze the results of changing the what or how you deal with your product, services, or your clients. Reach out to them and ask for help. True networking partners will be there for you.

Please leave your comments here, or email me at, or call me at 360-314-8691. Be creative in your information gathering and implementing the changes that you believe will help you. Remember that change can be good, but you must manage it through knowledge, assistance from others, and being brave.

1 comment:

  1. I love your advice on self-improvement. It's so easy to get hooked in the areas in which we know we can perform well. However if we don't branch out, learn new things, and put them in to practice, we'll never grow. Thanks for sharing your insight!