March 3, 2013

Appreciation Marketing – It’s Up to You

Networking, relationship building, developing clients, passing referrals, showing appreciation to others, it’s all a lot of work. On top of this you have to run your business, whatever it is, and make sure that your employees do what they should, when they should, and that everything else is running smoothly. Work, work, work is all it is. What do you want, a walk in the park? You started a business because you may have had a better idea, for a product or service, or how to run a business. Now you have the chance to do it your way. It’s up to you.

Everything that happens in your business, whether you are a sole proprietor or you have employees, is your responsibility. If you have one location or many, it’s all your responsibility. You wanted this; you asked for it; you’ve got it. Whatever happens in your business, it’s up to you to make certain that it is done right, or done at all. Sure, you can delegate work to others; you can delegate responsibility through a chain of subordinates and managers and supervisors, but bottom line, it’s up to you.

Maybe you started your business to “do it right” since you were the “victim” of a badly run company. Maybe you changed industries after getting a “better” idea for the future. Whatever the reason, it’s your baby, you conceived it, you gave birth to it, and now it’s yours to run. It doesn’t matter what has happened since you got your original idea, it’s now up to you.

Maybe you have gotten sidetracked into areas that take up your time; maybe you have lost your original focus. Now is the time to stop, take a deep breath, and refocus your time and efforts to running the thing that you started, in the way that it should be run. It doesn’t matter what has happened. If your business is out of control, or off the track, you need to take charge and get it back on track, back to basics, and running the way that it should.

What if you were wrong in the original concept; what if you started out wrong? Now is the time to take a good look at what is happening, do some research, enlarge your knowledge base, and take action. If you have a problem of any type, fix it. If you tried something that isn’t working, fix it. If you need a small adjustment, do it. If you need a large one, do it. Don’t just sit there and watch your dream die; do something. If that doesn’t work, try something else.

We all wanted to build something that was ours, was done our way, and would mean something to ourselves, our families, and to others. Without that ego, we would have never had the courage to try this. Now may be the time to take action and do whatever it is to make it better, maybe make it succeed. It may be just time to make it survive. Whatever it is, it’s up to you. Now take a good look and see what needs to be done, and do it.

Can’t seem to identify what needs to be done? That’s what your network of other business owners is for. That is what your networking relationships are for. All those “partners” should be your first stop in looking for information on what may be wrong. That list also includes your employees and your customers. Their opinions should be high on your list of research.

Once again, please leave me your comments, or email me at, or call me at 360-314-8691 with your thoughts. You may have the idea that allows someone to “save” their business, or even identify the problem that they may have before it destroys their business. Maybe you should just call someone and chat with them to catch up on what’s happening now. Maybe you both will benefit from a better partnership together.

1 comment:

  1. Using your network of other professionals is a great way to identify both where you are and what you need to do to move forward. Everyone should have a group of professionals that they Mastermind with for business. All the big wigs do - why not you?