March 31, 2013

Appreciation Marketing – Communications Hazards

Previously we have discussed our communications with clients, prospects, family, and friends. Communications can take various forms, including actual personal conversations, telephone calls, emails, greeting cards, letters, notes, and texts. There are different rules or guidelines for each of these methods, and each has its own hazards that can sink you and your business. You will be known for what you say and how you say it.

These methods of communication may not all be suitable for your business or appropriate for all your clients or prospects. What you say to your family or friends may not be suitable to say to a client or prospect. No matter what you have to communicate, how you say it can have a greater impact. A formal presentation should not be sent as an email, and questions and answers relating to the terms of a major agreement should not be left only in a telephone call. Meeting arrangements should be confirmed by email or a personal telephone call.

Two of the most popular methods of communication are emails and texts. Emails are sent each and every day for a variety of communication needs. From setting meetings to confirming information to thanking someone for their assistance, emails support many businesses that need a quick, printable, and archiveable form of communication. Emails have been used in positive and negative ways to define the grounds for business. They should not be written with excessive abbreviations that some people may not understand.

There is an increasing use of texting in communications. Texting should be used for personal, not business, communications. Texting does not provide a trail supporting business communications. The abbreviations in texts are often confusing and sometimes impossible to decipher by some recipients, and there is a formalness in normal business communications that texting does not support. Some people do not have texts activated on their smartphones. When you send those people texts, they never receive them, have no idea that you tried to text them, and you do not receive any notification that your text was not received by them.

Communications should be undertaken with your intent in mind. Telephone calls can be confirmed by written messages; texts should never be used for business communication due to problems with keeping records; abbreviations should be kept out of business communication; business agreements should be finalized and documented in written form. Decide what you want to say, how you want to say it, and then say it appropriately.

No matter what the form of communication that you use or the intended recipient, your content must be truthful, must be complete in every detail, and must be free of all typographical, spelling, and grammatical errors. It is mandatory to proofread your communications with others. Respect your recipients by spell, grammar, and typo checking your communications, and do not mix various types of communication in the same chain of a conversation. A professional business leader should be able to communicate with professional means and professional words.

What is your preferred method of communication with your clients or prospects, with family, and with friends? Do you agree or disagree with the thoughts here? Please leave me your comments, or email me at, or call me at 360-314-8691 with your ideas. Appreciation Marketing should be foremost in not only the content of your communications, but should determine the format and form of your communications. Communicate with good karma in mind, and good karma will touch you and your business.

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