August 26, 2012

Appreciation Marketing – It’s Not Just for Clients

This past week someone asked me if Appreciation Marketing applies only to clients. I repeatedly advise my clients that Appreciation Marketing can be expressed to everyone with whom you come into contact. This includes clients, prospects, employees, family, friends, and everyone else. Of course you would want to turn prospects into clients, and your employees should be contributors to the success of your business.

Your family members also need to know that you appreciate them, along with your friends. All of these people should know what you do for a living and how you do it. Your neighbors may know someone who desperately needs what you have for sale. Your family members may also know someone who can be a client. Both groups may never become clients themselves, but why exclude them until they know what you have for the public. They are just like everyone else; they may not become your clients, but they may know great prospects for you.

Your employees are a vital part of your business and should be considered and treated as such. They must know and believe that you appreciate their work, their ideas, and their dedication to the success of the business. They must practice Appreciation Marketing towards your clients, towards each other, and to everyone with whom they come into contact. In addition, they should practice it towards you and anyone else in the management of your business. Appreciation Marketing must become second nature and a habit, a very good habit.

Is there anyone else who we may have left out of the target population for Appreciation Marketing? You should include every person, every individual on the earth. Appreciation Marketing can apply to everyone whom you meet, have ever met, or ever will meet. Why not? Appreciation Marketing makes you a better person, even if they don’t expand your business client list. That makes you better to know and work with for all the people who you know, whether they are clients, prospects, employees, family, friends, or acquaintances.

If you buy coffee from a shop, thank the person who serves you; if you ask directions, thank the person who steers you towards your destination. When your employees speak with a client or prospect, praise their performance, teach them how to improve, and praise their ability to learn. If a client refers a prospect to you, thank them and maybe give them a gift. If someone gives you a smile, give them one in return and thank them for their graciousness. If anyone does not give you a smile, thank them for knowing them and for their business, for their presence in your life, or whatever will provoke that missing smile.

Opportunities for Appreciation Marketing abound each and every day in our lives. Literally everyone with whom we come into contact is an opportunity. Take charge of your life and practice Appreciation Marketing. It will make you a better person, and karma will provide goodness back to you from all around you. Your success will grow, and your gratitude will precede you in your life.

So, what do you think about sharing Appreciation Marketing with the world? Can you enlarge your efforts to include everyone that you know or ever know? Leave me your stories of your efforts and experiences. You can also email me at, or you can always call me at 360-314-8691. I love to speak with other believers of Appreciation Marketing and learn from them. I believe that we all can teach, learn, and grow together through our gratitude towards others.


  1. Hi, Jim,

    I totally agree with you that appreciation marketing can be applied to anyone and at many many occasions.

    I am a firm believer that the appreciation that we send out to the Universe will return to us. It may return in other forms. The importance is to appreciate 'whatever it is'.

    Thank you for this post! Keepup the good work!

    Viola Tam

  2. Viola, Thank you for your comment, and I am so glad to hear your agreement. Appreciation makes the world a better place.