Last week I wrote about people who have more excuses than they have clients or prospects. I received some interesting comments from a friend that said that I was too critical of my fellow business owners whose excuses may be valid and quite important to them. I was asked about my feelings toward excuses concerning family issues and events which are outside most people’s control.
When I discussed people and their excuses I referred to those who make excuses that prevent them from doing what they need to market their business. I was discussing people who are “so busy” and who do not prioritize their time so as to spend the maximum amount of time to promote their business. These excuses include being too busy to market their business but then stating that their business is slow. Does this excuse make sense at all?
Then there are those people who do not believe that their business is large enough to market what they do. They tell me that they don’t have enough clients to market their business. That is exactly when you should increase the marketing of your business, when you need new prospects to tell who you are and what you do. Marketing attracts prospects who you then attempt to turn into clients. The lack of clients means that you do not have enough prospects, or you are not able to turn those prospects into clients.
What about those other excuses? Cleaning off your desk is not a valid reason for not having time to market your business; going on a trip out of town might be rescheduled in order to have opportunities to market. Of course, you could do some marketing while on that trip. Some excuses are just excuses for the sake of making excuses. These are different from a family emergency that demands your attention and time. Letting silly excuses prevent you from marketing is not intelligent; working around problems that you cannot anticipate or prevent is another situation all together.
Marketing is the lifeblood of any business. Marketing is the necessary action that you must take in order to publicize your existence and your availability. Don’t let anything stand in the way of your marketing if at all possible. You must let everyone know who you are, what your product or service is, and how to do business with you. Business will not fall out of the sky and come to you if no one knows about you. The best marketable aspect of your business is you. Show everyone who you are.
Marketing is what you must do each and every day of your life, both in your business life and in your personal life. However, I do agree that your family comes first, before everything else in your life. We are nothing without our families. It does not matter what demands are made on your time and effort, you must answer the demands connected to your family first. Again, you have to prioritize, and organize your life so that you can handle all the demands that are placed on you. Take control of your life, and you can deal with anything and everything.
Does this make our discussion on excuses and marketing more clear and understandable? Again, look for that “soul-mate” who may be able to assist you in this prioritizing and make you able to move forward in your business and personal life. Then you can stop making the “silly” excuses and make your marketing work for you, bringing you more prospects and more clients. Let me have your comments, or email me at Jim@SOC4Now.com, or call me at 360-314-8691. Remember that your networking partners are here to help you become more successful in both your lives, business and personal.