April 15, 2012
Appreciation Marketing – Integrity Is Doing The Right Thing
Previously, we discussed the question of integrity. So what is integrity anyway? The dictionary defines integrity as “rigid adherence to a code of behavior”. I define it as doing the right thing, in all situations, even when no one else is watching. Is this a code of conduct, a method of performance, or a way of life? Does it apply to your personal life or to your business life, or to both?
If you are a regular reader of this blog’s postings, you know the answer to those questions. Integrity is a way of life, applicable to both your personal and business lives, to everything that you do. In your personal life, is integrity treating everyone like you would want to be treated, applying the golden rule, “do unto others as you wish them to do unto you”? Shouldn’t you always treat others as you would prefer to be treated?
Doesn’t this philosophy apply equally to your business life? Can you actually treat your clients, your prospects, as you would wish to be treated by them? Can this philosophy apply even in light of the pressures and practices of running a successful business? Can you still be profitable if you treat everyone as you would want them to treat you? Is any business which practices the Golden Rule able to exist in these troubled economic times? Isn’t this one of the facets of Appreciation Marketing?
Of course you can succeed if you spread fairness and decency to everyone that you meet, everyone with whom you do business. If you want to be treated as a professional person, one who is living your life and operating a business in a professional manner, you need to treat others as professionally as you can. You must let your passion for your business and way of life show to everyone that you meet, allowing them to understand your passion, and opening yourself to their passion for whatever they are as equally passionate as you are.
Most of all you need to treat everyone in a personable manner, as actual people, as individuals who are not just account numbers or a means to an end, either personal or in your business. They are worthy of your best treatment, your kindness, your honesty, and your integrity, provided on a consistent basis. Doing all this makes you stand out among those others who do not provide all or part of this on a regular basis.
The practice of integrity must be followed on a habitual basis, each and every day, with everyone with whom you engage, either in your personal life or your business life. You cannot be one person in your personal life and another in your business one. You are just one person, and integrity cannot be turned on and off, like a faucet. You must adhere to the principles of integrity at all times, even when no one is watching. After all, you are watching.
The principles of karma state that you will receive back whatever you put forth. It does not matter whether you put forth good or bad efforts. It will not come back to you from where you put it forth, but it will come back to you from somewhere. If you practice integrity towards others, others will practice it towards you. If you assist someone in their business prospering, someone with do so for you, and that is how integrity applies in these times.