Sometimes when we discuss Appreciation Marketing, we leave
out the “marketing” part. After discussing
all the ways to show our appreciation for others, what we are also doing is
marketing ourselves and what we have for others, whether it is our product, our
services, or our ideas. We still have to
get others to hear us, understand us, and see the value in what we say. The “appreciation” part is just the overall manner
in which our message gets out to others.
You may be looking for a new career which means you are
marketing the product that you should know the best. Or else, you may be trying to market a
fantastic product or service that you developed. Again, you should know your product or
service better than anyone else. There
is also the possibility that you are representing a company as their marketing
representative, with no personal part in the development of the product or
service in question.
Previously, we have covered various ways for you to show
your appreciation for your customers, prospects, even casual
acquaintances. How do you market your
product or service and yourself to those people? People do business with companies because of
the people with which they do business.
I believe that people base their buying decision 80% on the basis of the
person with whom they are dealing rather than the company itself.
People may do business with a person in spite of the company
that they represent if the representative is considered to be professional,
passionate, and personable. You
must present yourself in that manner in order for people to see you that
way. You must make anyone with whom you
meet, communicate, or otherwise interrelate know that you are professional,
passionate, and personable.
If you do, relationships will come into your business and personal lives,
and referrals and business will flow to you.
You must represent yourself as honest, valid, ethical,
trustworthy, and caring about others. Be
a giver to others, and put the interests of others before your own. Make sure that you listen to others and
discover their needs before you try to solve them. Make your personal and business lives
reflections of each other. You friends
should want to be your customers; your customers and friends should become your
honest, enthusiastic marketing representatives.
Make karma your watchword.
Of course, you should spell check, grammar check, and proofread
every word, sentence, paragraph that you produce, whether it is email, letter,
essay, text, publication, or other communication. If you heard your voice mail announcement for
the first time would you leave a message or want to do business with you? If you met yourself in the grocery store,
would you refer business to you? If you
appear to be professional, passionate, and personal, you will be considered to have
those traits. If people perceive you to
be all those things, they will do business with you, and they will refer
business to you.
How do you feel about your
marketing efforts? Do you “appreciate”
your clients, prospects, or anyone else that you contact? How does your “marketing” look, read, or
sound? Are you professional, passionate,
and personable? You can leave me your
comments, email me at Jim@SOC4Now.com, or call me at 360-314-8691. You are the most
important part of your communication efforts; how you perform those efforts is
what impacts those that see, hear, read, or even feel what you put forth. Make it good karma, and the results will
please everyone.
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