January 1, 2012

Appreciation Marketing – What Will You Change?


It is that time of the year, the time to make New Year’s resolutions.  What, you don’t believe in resolutions!  My, my, my, aren’t you the perfect one.  Maybe you are the person who made resolutions that you never kept, so you don’t make them anymore.  Maybe you just never thought about making any changes in what you are and what you do.

Decades ago when I worked in systems development, I always disliked the phrase: “We have always done it this way”.  I equally disliked the phrase: “we have never tried that.”  Perhaps you have heard the one: “That won’t work”, or this one: “That’s not the way we do things”.  You know how I believe in thinking outside the box and being creative.  Perhaps it is time to shake off the chains of how you have always done business and try something new and see what happens.

Is your way of living working like you want it to?  Be honest with yourself, and ask if you would like to see improvement.  Nothing should always be the same; people and markets change.  You cannot do business year in and year out the same way and expect your bottom line to improve, or even to stay healthy.  Maybe small changes will bring large improvements; maybe large changes are necessary.

If you try something new and it doesn’t work, do something else.  If that doesn’t work, try something else.  Don’t be wedded to anything too long that delivers negative results.  Is how you do business professional, are you passionate about your business procedures, and are you personable in your business dealings?  If not, then you need to make changes and keep making them until you can answer the previous questions in a positive manner.  Then, you will begin to reap the results of your new marketing plan and your new business operation.

We have previously discussed how I believe in marketing your business through appreciation of others, of your clients, of your prospects, of your networking partners.  Haven’t tried marketing through karma; why not give it a whirl?  What do you have to lose?  In some cases, you might just improve your bottom line to the point that you become a believer.  In other situations, you might need to make major surgery on your marketing plan, becoming a giver who doesn’t keep score on who did what for whom.

If you treat others well, they will think highly of you and remember you when they hear of someone who needs what you have.  If you are professional, they will refer business to you, and your business will grow.  If you treat others in a personal way, your reputation will become known to others in a positive manner, and business owners will recognize you as a valid partner in networking and referrals, even if they have never done business with you themselves.

So make a resolution to get to know, like and trust others and get them to know, like, and trust you.  Build a networking partnership with all the others and watch your bottom line improve.  Let me have your thoughts on this resolution and share your comments with us all.  You can also email me at Jim@SOC4Now.com, or call me at 360-314-8691.  Let’s make a clean sweep in the New Year for us all to be better people and better partners with everyone we meet.

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