November 13, 2011

Appreciation Marketing – Is It For Large Businesses Only?

This past week, one of my networking partners told me that he didn’t believe that his business was large enough to practice Appreciation Marketing.  In fact he doubted that he was the right size to market his business at all.  We all must market; in fact those of you who are looking for work are marketing the product that you know better than anyone else, yourself.

It is important that everyone understands the difference in marketing and sales.  When you market your business, you make others aware of what product or service that you have available and how it may apply to their situation.  When you sell, you are attempting to get the other person to purchase your product or service.  Marketing leads to sales, but selling may not lead to marketing.

What about the size of your business, or you for that matter?  You must market your business or yourself.  You can have the greatest product or service, or candidate in yourself, but what if no one knows you, what you have, what you do, how to get in touch with you, how to buy from you, or how to employ you?  You will not be successful, nor will you be employed.

How do you market?  You get out into the public and meet people, telling everyone that you meet who you are, what you do, and what you have for others.  Listen to them and what they need; do not try to sell to them.  Let them know that you and your product or service exist and is available and how to get in touch with you.  Then get started with appreciating the people that you have met.

It takes 10 times as much money and effort to get a new customer as it does to keep a current one.  What if you do not have any current customers or want more than you have?  The same philosophy applies in both cases.  Show your current customers that you care about their business and appreciate them as customers, as valued human beings.  Your reputation will be enhanced by your actions, and prospects will know that you appreciate your customers.

Your current customers will tell others that you care about your clients.  You will be known as someone who builds relationships, not as some who just writes orders.  Your customers will refer business to you and be your unpaid advocates to others who may become customers.  You then work to make your new customers as happy and appreciated as the referring ones.  Then show your appreciation for the referrals.

Is this process only for large companies?  Of course not, it is perfect for all companies.  Whether you are building your business, or marketing yourself for a new career, you want others telling everyone how great you are and how great it is to know you, as well as to do business with you.  If you still doubt this theory, why not try it and see what it can do for you?  Market yourself and your business, showing appreciation for others.

Have you ever tried Appreciation Marketing?  If not, why not get in touch and let’s talk about how it can apply to every size of company or even to an individual? Leave me your comments, or email me at, or call me at 360-314-8691.  Let’s talk and see what Appreciation Marketing can do for everyone.

1 comment:

  1. I think this method is actually better for small companies. Large companies have an advertising budget, small companies often do not. This type of marketing is inexpensive and has a better pay off than traditional marketing.