October 2, 2011

Appreciation Marketing – Unemployed Persons

Last week I discussed that you should never prejudge anyone.  Everyone that you meet has a story, and everyone has connections.  Everyone that you meet has a 250 person sphere of influence, and you do not know who those people in that sphere of influence might be.  You never know how those people might factor into your business or personal life.

Last week I was a participant in a job fair, speaking with the attendees about what they were looking for as employment.  Some attendees were unemployed, and some were not.  Some were still students, and some were recent graduates.  Some were professional in their presentation, and some were not prepared for an employment conversation.

How many times have you attended a networking event and met someone who was unemployed?  Did you prejudge them as someone whom you would not approach?  Did you ignore them and not offer to meet with them one-on-one outside of the networking event?  Why not chat with them, get to know them better, and meet with them at another time and place.

You do not know who they are or who they know.  You have no idea how they may help you or if you might help them.  Remember all the discussions that we have had about karma.  If you do something good for someone else, someone will do something good for you.  If you ignore others, good will not flow back to you.  In addition, helping someone else is the “right thing” to so.

I was at this job fair looking for people who would like to start a new business, perhaps a “Plan B” on a part time basis, or a full time career change.  I was there to discover people that I could mentor and teach how they could learn a business opportunity that could be a financial boost and security for them and their family.  I was looking for people who could think outside the box and be creative.

I also was using the event and this search process as a teaching experience for one of my new distributors.  This is an example of how we can help someone build a business for their future.  Everyone that came by our table was treated the same, with respect and interest in who they were and what they might want to do.  We met very interesting people and are following up with as many as we can, speaking with them face-to-face to learn more about them.

These principles can apply to any networking event and the people that you meet who are unemployed.  Offer to review their resume and give them an informational interview.  Offer to try to put them in touch with anyone that you know that they might want to meet.  Reaching out to others might bring you valuable information, perhaps a new employee, and valuable deposits in your “karma savings account”.

Have any stories that you might want to share?  Leave a comment, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.  Maybe we have met some of the same or very similar people.  Maybe we can help even more people by sharing our experiences.

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