October 16, 2011

Appreciation Marketing – How Is Your Marketing Plan Working for You?

If you keep doing what you have always done, why are you amazed that you keep getting what you have always gotten?  How is your marketing plan working for you?  Is it driving new clients to you, either by turning prospects into clients or by getting your current customers to pass referrals to your attention?  Is it working well, or not working as you want?

When you started your business, you formulated a marketing plan, didn’t you?  Well, did you?  Hopefully, you determined what goals you had in mind to measure your success, both over short intervals and over longer timeframes.  You also chose what marketing tools that you would use to accomplish those goals.

First, are the goals reasonable and achievable?  Second, how is that plan working toward reaching those goals?  If everything is working, that’s great; you may not need to change anything.  If some things aren’t working, do you think that you should dump everything that you projected and how you should have been able to gain those desired results?  Or do you stay the course?

There are no 100% correct answers for your situation, no matter how successful or how poor the results are.  Periodically, everyone, and I repeat, everyone, should analyze your goals and how you plan to reach them.  They are very fluid and the plans to market your business may be just as fluid.  Only you can tell if your goals are attainable and how measurable they are so you can judge whether or not you are achieving them.

There is no one marketing plan that works for everyone.  I am a believer in working smarter, not harder.  I want all of my customers, prospects, and even those whom I will never have as clients, telling everyone that they meet that my product and service is something that others need and that I am the one to deliver it.  I strive to have my business be 100% referral based.

If your business is referral based that means that you are getting strong, reliable referrals from your clients, prospects, and even those who do not use your product or service.  That means that your customer service is above reproach, you pay attention to your clients and prospects, and others have determined that they will stake their reputations on your professionalism.

How do you get to this point with your business?  You must practice appreciation marketing toward others, toward everyone.  You must show all the people with whom you come into contact that you are professional in your business, you are passionate about your business, and you are personable in your dealings with others.  Then you will win the referrals of those people whom you touch.  Treat others as you would want to be treated, like human beings, and just do the right thing, always.

People do business with, and refer business to, others that they know, like, and trust.  What do you do to get others to know, like, and trust you?  Leave me your comments here, or email me at Jim@SOC4Now.com, or call me at 360-314-8691.  If you want to compare marketing plans, I would love to do so.

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