July 10, 2011

Appreciation Marketing – If I Had Known Then What I Know Now?


How many times in our lives have we all said “If I had known then what I know now”?  We all envision the differences that would now be true if we had had the experience that we have now while in our youth, or at some other time in our lives.  The vision is that our lives would be so much better given that we would have all the experience and knowledge of maturity instead of gaining it the hard way.

Of course, we also could put that vast wealth of knowledge to use not making the mistakes that we made in our lives, making our current situation so much the better, or so we believe.  By applying the knowledge that we acquire throughout our lives, we believe that we would achieve more than we have achieved or we will not make the mistakes that we have made.

First, there is no way that we can turn back the clock to any past point in our lives.  Second, there is also no way that we could take the present knowledge that we have acquired back to some mythical point in out lives from which we would start our new life, free from the mistakes of our past.  Plus, we would probably just make new mistakes in this new life.

This pipe dream is just that, an impossibility that cannot be achieved.  If we could accomplish this rollback in time, what makes us believe that we would be able to correct our mistakes or improve what we accomplished?  Life is not simple, nor would a replay be simple to enact.  There are too many ways that we can mess up our lives, in actuality and in fantasy.

We are a product of our actions and those of our acquaintances.  We cannot change what we have done in our past; just like we cannot undo meeting people once we have met them and interacted with them.  What is in the past is in the past, and we cannot change it, no matter how much we would like to do so.

So, why don’t we just take the information that we gain each and everyday and apply it to improving our future?  Why not start today to change what we are, what we think, and what we do?  We have all this knowledge; let’s just get on with applying it.  Why do we wait until something happens that forces us to try to change our future?

We have all these acquaintances and experiences that we can use as a basis for improvement; why don’t we use that knowledge instead of wishing on a star?  All we have to do is make the changes that we know we want, and we would be better for them.  We cannot apply them to our past, only to our now and future.  So why don’t we do it?

Don’t put it off; don’t let yourself be talking next week about what you should have done or what you could have done today.  Don’t be saying next month how much better you could be if you had changed your life this week.  Think of the customers, referrals, and success that you could attain if you take the steps towards those changes today.

When you do what you have always done, don’t be surprised that you get what you have always gotten.  Try something new; think outside of the box; be imaginative.  Look at your marketing plan and think how you can change it, mixing in some inventive, new aspects so that you may accomplish some new results.

Why are you afraid to try anything new?  Are you scared that it may not work, or that it will not work as well as what you are already doing?  If you fail to accomplish what you seek, then change your plan again, and try something else until you get better results.  You just have to be able to bring yourself to make the attempts to get better.

So, how open are you to change?  Give me your thoughts, either by commenting here or by emailing me at Jim@SOC4Now.com.   You can also call me at 360-314-8691.  I always appreciate your thoughts and comments.

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