As we go about our day, who else can we show appreciation to, someone that we don’t normally include in our efforts to appreciate others?
How about our vendors, those people from whom we purchase supplies, raw materials, the products and services that we use each and every day. Why not show some appreciation for them also? Why not, indeed?
What do you purchase for your businesses, what products or services? It ranges from paper, ink, your telephone service, your gasoline, to your groceries, meals, coffee, etc. Each and every day we purchase products and services that impact our lives. The purchase of those items, and how we act toward those vendors, impacts the lives of those from whom we buy everything.
Let’s take the example of the waitress or waiter from whom we purchase a meal. Perhaps you are very practiced at tipping the appropriate amount for good service. Why not thank them for their service in another manner in addition to the tip? Why not thank them with a verbal compliment for their service? Even better, why not express your compliment to their manager or superior? Telling their boss may impact their salary or their status at the establishment more than telling them directly how you feel.
Perhaps the vendors that sell you paper, ink, pens, pencils, file folders, whatever have others to whom they sell similar products. Perhaps these other customers of your vendors would like to hear about opportunities to purchase your products or services. Perhaps the same vendors from whom you purchase may be good leads for your customers.
Do you see the networking possibilities here? Some appreciation marketing on your part might open up several lines of opportunity for you and for others. That’s what appreciation marketing is, showing a level of thankfulness and kindness to others, resulting in feedback that benefits all. Putting people in touch with others whom they may help, and who may help them, is what appreciation marketing is.
We have discussed appreciation for our customers, our prospects, our friends, and our family. Now add the vendors from whom we purchase items to this list. Then add the vendors that you know from whom others purchase anything. All these people need, and deserve, our kindness and appreciation for their efforts as well as anyone else, as well as our prospects and clients.
When you provide compliments to strangers you never know where it may lead. It may lead to a direct result in good will expressed toward you. On the other hand, it may lead to good will expressed toward you indirectly, from someone that is not connected to the good will you expressed toward someone.
Think of this as you go about your day. Thank the waiter or waitress that serves you coffee, thank the clerk at the grocery, thank the person who holds the door for you exiting or entering a building, or thank the person who gives you directions when you are lost.
When you are expressing these thanks or compliments, be sincere. Don’t do it as a throwaway gesture. Mean it; show sincere effort and measure your words toward making someone feel very good about themselves and their efforts in life. Make them smile and make them feel good inside.
Have you got some good stories about this type of situation? Please let me hear them, either over the telephone or by email. I would love to hear your opinion and your tales of good will.
You may email me at Jim@SOC4Now.com or even better, you can call me at 360-314-8691. I answer my phone, and return voice and emails.