January 2, 2011

Mentors – One of the Basics of Appreciation Marketing


 One of the best examples of appreciation marketing is mentoring.  A mentor is an experienced advisor, a trainer, a counselor, or supporter.  It is someone who shares some amount of wisdom with a person who needs guidance in any venture, their path in business or life, or just a sounding board for an idea.

One of the best aspects of a mentor is that they do not expect anything back from the person that they are mentoring, except that the subject person listen and try to follow the advice.  It does not mean that the mentor has all the answers; the mentor just has the experience that comes from being on the same or a similar path before.  What worked for the mentor may lean the recipient of the advice to succeed or just be able to start toward success.

Some people may ask: “What is in this for the mentor?  No one does anything for nothing.”  I really feel sorry for these people since they just do not understand the principles of appreciation marketing.  Remember that appreciation marketing is based on giving to others without expecting anything in return, giving to give, not to get.

So what does the mentor get for their efforts?  When we form networking or business relationships with others we agree to contribute to their success.  When they are successful, we feel good for them, we enjoy their joy, and we may even laugh with them.  We know that we contributed to their success, and we feel good about that.  In addition, sometime, somewhere, the help that we gave to them will return to us multi-fold.

Mentors actually enjoy that they can contribute to the success of others.  Maybe it is allowing others to bypass the failures that the mentors experienced; maybe it is the feeling that they get when someone takes what they did and actually improves upon it, making it even more powerful.  It just is good to pass on tips that make someone else’s life better.

The majority of mentors have had mentors of their own.  Did you think that they invented what they are passing on to others?  They themselves were the recipients of advice, support, guidance, or whatever, from someone who was their mentor.  Teachers teaching teachers is a snowball of experience, rolling downhill, picking up more and more learners who become teachers.  It is a wonderful thing.

Others may ask: “But why should I teach someone else all my secrets; won’t they just steal my customers and prospects from me?”  Do you actually believe that you invented anything?  I didn’t, and you didn’t.  Everything that all of us have came from someone else; this includes all of our presentations, fliers, marketing materials, our tag lines and elevator speeches, our slogans, and even our attitudes and best practices.

Everything that we have is a combination of what we have learned, heard, read, and, in some cases, had pounded into our heads through the efforts of others, our own failures, and our begging for assistance from someone else.  Whether we want to admit this to anyone else, or even to ourselves, we ask for help all the time, and we use whatever we can from others, even those that we do not consider to be successful.

Sometime today look at your business and your life for those who have helped you, guided you, or from whom you have borrowed or stolen.  Take the time to thank someone whose advice, wisdom, or even failures have been beneficial to you.  Then go out and find someone to whom you can be a mentor.  When that person succeeds, smile with them and enjoy their joy.  Those of you, who are the recipients of that mentoring, thank the mentors and pass it on to others.  Keep the snowball rolling.

Once again, I offer you the opportunity to post your comments and stories for others.  Better yet, share them with others who may also become mentors to others.  I also offer an open invitation to chat, either in person, by telephone, 360-314-8691, or through email, Jim@SOC4Now.com.  I answer my phone, and return voice and emails.

1 comment:

  1. Excellent advice - and so true! We have all learned from others, and mentoring is an opportunity to "pass it on".

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