October 23, 2010

Appreciation Marketing - What is it?

Appreciation Marketing is when you show appreciation for everyone, whether they are your current clients, your prospects, or your other relationships.

You do this by recognizing their accomplishments, their special events such as birthdays, anniversaries, weddings, etc., their referrals, and their business with you.  In short, it is contacting them and showing that you appreciate their existence in your life, without asking for anything in return.

Perhaps you thank others for becoming a customer; perhaps you thank them for continuing to be a customer.  Whatever you do, do it WITHOUT asking for anything in return.  Don't use these contacts to send them their renewal order; don't promote a new product or special item; don't ask for anything back.  Just recognize them for being them.

Look forward to more information in my follow-up posts, where we will discuss various other occasions and methods to show appreciation to others.  Maybe I'll include your stories and experiences along with mine.

If you ever want to know more, email me at Jim@SOC4Now.com or even better, call me at 360-314-8691.  I answer my phone, and return voice and emails.